Naslov
Integral quality management in a Continental tourism destination : shown on the example of Požega Slavonia County, the City of Požega

Autori
Birkić, Draženka ; Primužak, Andreja ; Podoljak Silvija

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
8th International Scientific Symposium Economy of Eastern Croatia –Vision and growth / - Osijek, 2019, 663-680

Skup
8. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 8th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 30.05.2019. - 31.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
integral quality management ; sustainable tourism developmetinental tourist destinationnt ; Continental tourist destination
(integral quality management ; sustainable tourism development ; Continental tourist destination)

Sažetak
Goal – At the level of European markets, continental tourism destinations are becoming increasingly popular. The current development of tourism in continental Croatia is largely left to the individual entrepreneurial initiative and scarce sources of funding. As a result, a heterogeneous and atomized tourist offer has developed without the possibility of a significant recognition on the international tourist map. Continental tourism destinations are forced to innovate and adapt products and services without respecting the indigenous values of the local community from an economic, ecological, and socio-cultural aspect. The main goal of this paper is to explore the role and significance of the application of the concept of integral quality management of a continental tourism destination through the prism of sustainable tourism development. Methodology - Primary research was based on theories within epistemology and tourism, on the research of the attitudes of tourism experts dealing with the management of a continental tourism region or destination, as well as on the research of the views of key stakeholders in the tourism destination of Požega. The primary research of key stakeholders and tourism experts was carried out by means of a questionnaire and an interview structure, developed and used in four in-depth interviews of a qualitative approach, posing open-ended questions to the experts in tourism. This was complemented by the mapping of specific background factors. Primary research has been supplemented with the secondary research data, providing an analysis of key strategic documents of the destination development. On the basis of such collected and processed data, the results of the research were formulated and presented in the paper. Contribution - This work addresses a vital but not fully explored aspect of an extensively implemented strategy for regional development. The contribution of this work is based on the knowledge of the means of creating a competitive continental tourism destination in the international market by adopting an integral quality management policy with the elements of sustainable development. This leads to the underlying hypothesis of this work, which reads: “Establishing the integral quality management of a continental tourism destination through the prism of sustainability is necessary when creating a competitive tourism destination”.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA