Naslov
Who are the wine and food festival visitors? Case study of Croatia

Autori
Marković, Suzana ; Mitrović, Srđan ; Barač Miftarević, Sandra

Izvornik
Horizons International Scientific Journal (1857-9884) 23 (2018), 12; 399-408

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
wine tourism ; wine festival ; festival visitors ; festival experience ; food personality traits

Sažetak
Wine festivals have become an integral part of the wine tourism experience and present an opportunity for wineries and wine destinations to promote and sell their products. The purpose of the research was to examine and compare the perceptions of experience quality, experience outcomes, and food and wine personality traits of festival visitors with regard to different demographic groups. Data were collected using an on-site questionnaire that measured perceptions of experience quality (entertainment, education, environment, service providers, functional benefits), experience outcomes (satisfaction, loyalty), wine and food personality traits (involvement, neophobia) and visitor demographics. Descriptive analysis and t- tests were conducted using data collected from visitors at the VinoCOM wine and food festival on the 24th and 25th November 2017. The research findings reveal that, in general, visitors have similar perceptions of experience quality constructs, experience outcomes, and levels of food and wine involvement and neophobia with regard to their demographic characteristics.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA