Pregled bibliografske jedinice broj: 1036649
Analysis of Profession Reputation as Possible Indicator of Crisis in Public Relations
Analysis of Profession Reputation as Possible Indicator of Crisis in Public Relations // Communication Management Review, 03 (2018), 01; 30-56 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1036649 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Analysis of Profession Reputation as Possible Indicator of Crisis in Public Relations
Autori
Fijan, Toni ; Milas, Zdeslav
Izvornik
Communication Management Review (2459-590X) 03
(2018), 01;
30-56
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
public relations ; reputation ; image ; research
Sažetak
The findings of relevant research conducted in European countries, as well as diverse eminent authors of books and handbooks on public relations and reputable communications experts have pointed out the problem of the tainted reputation of public relations. It is precisely these attitudes that were the reason for conducting the research “Perception of the identity, image and reputation of public relations”, whose goal was to learn how various groups of people – PR experts, communications students, and adults who do not deal with public relations – perceive the stated profession. The paper presents the key findings and conclusions of the research, providing detailed insight into this issue.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
