Pregled bibliografske jedinice broj: 103559
Strategic Features of Marketing Approach of Croatia to the European Union Market
Strategic Features of Marketing Approach of Croatia to the European Union Market // Proceedings of the 3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia / Kandžija, Vinko (ur.).
Rijeka: Ekonomski fakultet Sveučilišta u Rijeci, 2001. str. 359-371 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 103559 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Strategic Features of Marketing Approach of Croatia to the European Union Market
Autori
Meler, Marcel ; Ružić, Drago
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia
/ Kandžija, Vinko - Rijeka : Ekonomski fakultet Sveučilišta u Rijeci, 2001, 359-371
Skup
3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia
Mjesto i datum
Lovran, Hrvatska, 20.04.2003. - 21.04.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
competition; Croatia; European Union market; marketing strategy;
Sažetak
In the foreseeable future, the Republic of Croatia is facing the signing and realization of the treaty on stabilization and association with the European Union, which is the basis for accelerated joining into this powerful integration. Since the major part of that agreement refers to practical cooperation in trade and services, capital circulation, industrial cooperation, small and medium enterprises, tourism, transportation and the like, it is obvious that Croatia is expected to adopt quickly and fully the standards of market behavior, which are given in the European Union countries. In particular, this applies to further development of effective market economy and its external competitiveness, i.e. competitiveness on the whole European Union market. Marketing can play an exceptionally important role in this area. It can even help in restructuring the whole economy by finding marketable and profitable branches of production. Marketing activity can be viewed in two ways: a) as marketing of the Croatian state, and b) as marketing of its economic entities. Both cases involve redefining the existing marketing process aimed at the European Union market, and the choice of an adequate marketing strategy for entering this very demanding market effectively.
Izvorni jezik
Engleski
