Naslov
Promotion and advocacy of new knowledge in the professional practice of school librarians

Autori
Zubac, Andreja ; Tufekčić, Anita

Izvornik
Školski vjesnik : časopis za pedagoška i školska pitanja (0037-654X) 68 (2019), 1; 241-260

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Croatia, marketing, competences, education, school library

Sažetak
The goal of this paper is to gain evidence on the existence of promotion and advocacy of professional activities of school librarians in the Republic of Croatia through practice. The purpose is the business transformation and professional development by means of the suggested model and positioning of school librarians and libraries within the broader community. The research was carried out using the quantitative method of convenient sample through the online questionnaires on the national level of the Republic of Croatia. The collected data were processed in the Statistical Package for social sciences through the descriptive analysis and were expressed as percentage. This is the first study of Croatian school libraries based on the promotion and advocacy of their work. Attending a marketing course is a part of a lifelong learning of a librarian. This paper also contributes to development of the theoretical frame of the “performative identity, recognition and understanding” and to the evidence of practice (EBP).

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA