Naslov
Modern marketing tools in the function of tourism development in the Republic of Croatia

Autori
Čorak, Danijel ; Mihanović, Vice

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH XII / - , 2016, 99-110

Skup
INTERDISCIPLINARY MANAGEMENT RESEARCH XII

Mjesto i datum
Opatija, Hrvatska, 20.05.2016. - 22.05.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Modern marketing tools ; promotion ; trade ; marketing ; e-marketing ; targeting

Sažetak
Tourism industry is one of the most efficient economic activities in the world which creates the high levels of added value and directly or indirectly affects other economic and cultural activities. Using effective marketing tools is an important factor that could further improve and develop the tourism industry. This paper is focused modern marketing tools that can be used in tourism, in order to increase the promotion of sales, and therefore production and growth in trade. Implementation of modern marketing tools is very cost-effective both in financial terms, i.e. economic viability and in terms of effective and efficient actions towards the targeted groups. Nowadays there is a tendency online or so-called E-marketers since its implementation in daily life is very simple. Year after year, confirming the fact that it was E-marketing and targeting is necessary for the presentation of the most promising national wealth and resources. Presentation of the country, mores, products and services to targeted groups should become a priority strategy of Croatian economy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA