Naslov
The importance of innovation in designing a luxury tourism offering: the perspective of tourism destination stakeholders
(The importance of innovation in designing a luxury tourism offering: the perspective of tourism destination stakeholders)

Autori
Cerović, Marta ; Pavia, Nadia ; Floričić Tamara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
5th International scientific conference ToSEE - Tourism in Southern and Eastern Europe 2019 Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season / Zadel, Zrinka ; Smolčić Jurdana, Dora - Opatija : Ika : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2019, 177-189

Skup
5th International Conference Tourism in Southern and Eastern Europe: Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season (ToSEE 2019)

Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism offering ; luxury tourism ; luxury services ; tourism destination ; stakeholders ; hospitality

Sažetak
Purpose – The purpose of the paper is to examine the main components of luxury destination services and the preconditions needed for their designing. Because innovation represents the core part of a luxury tourism offering, its importance will be discussed from the destination management perspective Methodology – The data were collected using the structured survey questionnaire method and the interview method on a sample of destination management stakeholders in the region of Istria. The structured questionnaire was used to quantify the presented statements. The interview method enabled respondents to support their viewpoints by providing opinions and attitudes referring to practical examples and experiences. Findings – The concept of luxury tourism service is difficult to define because an understanding of the level of luxury depends on the user’s perception of the service. Hence, the value of the research results is reflected in the qualification of the basic preconditions to designing a luxury tourism offering. The results of the research provide insight into the importance of innovation in creating a luxury tourism offering. Contribution – A significant contribution of the paper is manifested in the systematisation and conceptualisation of the acknowledgments defining the innovative determinants of a luxury tourism offering. In addition to broadened the theoretical knowledge and enriching the scant body of scientific literature that deals with the topic mentioned above, this paper can be useful to destination stakeholders. It represents a starting point for further research into innovative luxury tourism services from the destination stakeholder perspective

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA