Naslov
Organizational culture – a factor of innovativeness in homestay accommodation services: the case of a Croatian island

Autori
Pavia, Nadia ; Cerović, Marta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Innovation Management, Entrepreneurship and Sustainability 2019 / Dvouletý, Ondrej ; Lukeš, Martin ; Mísar, Jan - Prag : Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2019, 703-715

ISBN
978-80-245-2316-3

Skup
7th International Conference on Innovation Management, Entrepreneurship and Sustainability (IMES 2019)

Mjesto i datum
Prag, Češka Republika, 30.07.2019. - 31.07.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Homestay Accommodation ; Organizational Culture ; Innovative Offer ; Hospitality ; Destination

Sažetak
Purpose: Homestay accommodation is an important form of tourism accommodation offer and tourist trends indicate that the demand for it is constantly growing. In comparison to the other forms of accommodation, it is less formal, treating the guests in specific manner. The purpose of this study is to research the impact of organizational culture of homestay accommodation providers, in combination with destination offer as supporting system, on the creation of innovative homestay accommodation services. Design/methodology/approach: The research was conducted using the questionnaires sent to the homestay accommodation providers in island of Krk in Croatia in 2018, May. Insight gained from the study should help familly business owners to enhance the competitiveness and improve innovation of the homestay accommodation. 98 valid questionnairs were collected and used for empirical analysis. Findings: The research results indicate that all families possess their own, inherent organizational culture. Observing the family as a business system, it comes to the understanding that the organizational culture in homestay accommodation is matched with family culture and supported by appropriate set of destination offer which plays important role in innovating of homestay accommodation services. Research/practical implications: The study has confirmed that family culture is a foundation of the organizational culture of homestay accommodation and is interconnected with destination offer. Originality/value: The value of the paper is seen in findings indicating that innovative service of homestay accommodation stems from the organizational culture of the owner and his engagement in offering destination services to the guest and making connections with service providers in order to create quality tourism product. The paper is enriching the scarce literature in the field of homestay accommodation services.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA