Naslov
How visitors experience tourist destinations? A case study of Croatia and Macedonia

Autori
Marković, Suzana ; Raspor Janković, Sanja ; Tuntev, Zoran ; Mitrović, Srđan ; Mijoč, Josipa

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
8th International Scientific Symposium Economy of Eastern Croatia – Vision and Growth / Leko Šimić, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019, 786-796

Skup
8. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 8th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 30.05.2019. - 31.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism experience ; tourist destination ; bivariate statistical analysis ; Croatia ; Macedonia

Sažetak
This study aims to measure and compare visitors’ tourism experience at two different tourist destinations. On-site survey was conducted in Opatija Riviera (Croatia) and Ohrid Riviera (Macedonia). The research instrument for collecting data was divided into two main parts. The first part was designed to measure tourism experiences, using multiple- item scale with 34 items. The second part of the research instrument was designed to measure demographic characteristics of the respondents, which included: gender, age, marital status, frequency of visit, employment status, education, source of information, type of accommodation, and length of stay. Bivariate analysis was used to test the significance of difference between two tourist destinations and their visitors. The results of analysis showed significant differences in ten out of 34 tourism experience items, revealing that self- beneficial experience was rated significantly higher in Croatia, while hospitality of local people and tourist-guides were rated significantly higher in Macedonia. The results presented in this study may contribute to the existing literature of tourism experience construct, indicating how different tourist destination attributes contribute to visitors’ experience of the destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Proccedings indexed in: Clarivate Analytics, Web of
Science ; EconPapers

POVEZANOST RADA