Pregled bibliografske jedinice broj: 1008769
The Demand for Russia as a Tourist Destination Amongst Croatian Tourists
The Demand for Russia as a Tourist Destination Amongst Croatian Tourists // Reflections on the Mediterranean: Mediterranean issues: Book 2.
Vis, Hrvatska, 2018. str. 509-519 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1008769 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Demand for Russia as a Tourist Destination
Amongst Croatian Tourists
Autori
Gregorić, Marina ; Blinova, Ekatarina ; Sečan, Melita
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Reflections on the Mediterranean: Mediterranean issues: Book 2.
/ - , 2018, 509-519
ISBN
978-953-7964-77-1
Skup
Mediterranean Islands Conference MIC - Vis, 2018
Mjesto i datum
Vis, Hrvatska, 19.09.2018. - 22.09.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Croatian tourists ; incoming tourism ; tourist demand ; tourist destination Russia
Sažetak
The purpose of the research paper is to explore demand for tourist destination Russia amongst Croatian tourist market. Paper aims to find out preferences of Croatian tourists when choosing tourism attractions, destinations, type of accommodation, selective forms of tourism and reasons for travel to Russia. In spite the fact that tourism is not one of the major economic sectors in Russia the tourism is growing. The focus of official authorities on stimulating incoming tourism to Russia is obvious in the recent years. Methodology used is historical, analysis, synthesis, induction as well as primary qualitative research. Qualitative method is conducted by in-depth semi-structured interviews with 27 major Croatian tour and travel agents. Research results show the profile of travelers, their accommodation and destination preferences within Russia, average expenditure for travel and their satisfaction with destination. Data collected indicate that Russia is perceived as well-known tourist destination amongst Croatian toruists, but visited in smaller amount. In order to increase number of Croatian visitors to Russia and increase demand for Russian tourism as well as to utilize the potential of travelers interested in exploring Russian tourist attractions, national tourism organization should promote Russia in Croatia more efficiently using different promotional mix elements. It could increase the number of tourists from Croatia as well as contribute to GDP of the state.
Izvorni jezik
Engleski
