Naslov
Impact of the perceived knowledge on the attitudes towards organic food products

Autori
Ham, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary management research XV / Barković, Dražen ; Crnković, Boris ; Zekić Sušac, Marijana ; Dernoscheg, Karl - Heinz ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk - Opatija : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences ; Hrvatska akademija znanosti i umjetnosti (HAZU), 2019, 809-822

Skup
15th International Conference on Interdisciplinary Management Research (IMR 2019)

Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Perceived knowledge, Attitudes, Organic food, Croatia

Sažetak
Stimulating the consumption and consequently, the production, of organic food products is a desirable goal for every society. Especially so in countries like Croatia which bases its basic strategic development goals on the factors closely tied with environmental preservation and production of healthy food. In order to foster this desirable kind of consumption, it is necessary to deeply understand all of the predictors of the relevant purchasing behavior. The necessary prerequisite for making a decision to purchase organic food, are positive attitudes towards those products and one of the main influential factors on those attitudes is knowledge. The present study, therefore, aimed to explore which specific dimensions of knowledge have the largest effect on positive at- titudes towards organic food. The study is based on the outcomes of a questionnaire completed by a sample of 411 household primary shoppers from Eastern Croatia. Two of the proposed dimensions of knowledge were generally oriented and two were specifically ori-ented. The findings of the study reveal that the most important predictor of positive attitudes towards organic food is knowledge of the effects of organic food consumption on the health. It means that in order to stimulate positive attitudes, it is most important to make consumers fully understand the positive effects of organic food on health. Also based on the research results, the relevant attitudes will be steered in the positive direction if consumers are educated on organic food products characteristics and sources. The two remaining, generally oriented dimensions of knowledge (knowledge of eco- labels and knowledge of environmental issues) were found to be insignificant, meaning that the present 810Marija Ham: IMPACT OF THE PERCEIVED KNOWLEDGE ON THE ATTITUDES TOWARDS ORGANIC FOOD PRODUCTSresearch strengthens the view that specific knowledge is more strongly related to relevant attitudes rather than general knowledge. This paper aims to add to the previous cognitions regarding the cognitive di- mension of attitudes towards organic food.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA