Naslov
Influence of Digital Transformation Drivers on Business Model creation

Autori
Hrustek, Larisa ; Tomičić Furjan, Martina ; Pihir, Igor

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 42nd International Convention on Information and Communication Technology, Electronics and Microelectronics / Skala, Karolj - Rijeka : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2019, 1509-1513

Skup
42nd International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO 2019)

Mjesto i datum
Opatija, Hrvatska, 20.05.2019. - 24.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
digital transformation ; drivers of digital transformation ; business model

Sažetak
Digital transformation (DT) can be seen as an approach which assumes a radical change of doing business, driven highly by todays necessity to change and adapt to the digital age. This change is mostly made by creating new business models, which define the way how an organization provides value to the customers. In this paper we define and analyse the drivers of DT and explore their influence on the creation of new Business models. The drivers of DT define ideas for organizational innovations, and they can arise from trends in the organizational environment or from innovation ideas within the organization itself. Either way, the desire to change can be classified as customer driven - when the change is a result of an adoption to new customer needs, technology driven - when a new technology has become a standard within the industry the business acts in or organizational development driven, when the need for digital improvement of work is defined as a strategic goal that has to be achieved.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA