Naslov
Dedicated Wireless Personal Area Network Specification for Retail Shop Management

Autori
Vlahović, Nikola ; Baće, Zvonimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 42nd International Convention on Information and Communication Technology, Electronics and Microelectronics MIPRO 2019 / Skala, Karolj - Opatija : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2019, 1553-1558

Skup
42nd International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO 2019)

Mjesto i datum
Opatija, Hrvatska, 20.05.2019. - 24.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
RFID technology, Retailing, Technical Standards, Wireless Personal Area Networks, Real-time Location System, Retail 4.0

Sažetak
RFID technologies have been used in retail industry over the last couple of decades. There are many examples of using RFID tags in retail stores as part of retail shop floor management. In this paper we will consider some of the most important solutions that are either being experimented with or already implemented to determine their potential in improvement of customer experience. Data collected through a well-organized RFID system in combination with mobile application can provide invaluable set of dynamic data that can further improve both back office operations and front office operations. Goal of this paper is to analyze the impact of employing this new technology and collected data on established customer experience services such as loyalty programs, promotions and overall customer experience. We propose establishing a dedicated specification that will cater for the information requirements of this type of applications in retail store in higher OSI layers.

Izvorni jezik
Engleski

Znanstvena područja
Računarstvo, Ekonomija, Informacijske i komunikacijske znanosti

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