Pregled bibliografske jedinice broj: 1002008
Performance of Social Benefit Commitment in Marketing Orientation
Performance of Social Benefit Commitment in Marketing Orientation // The international scientific conference “Economic Science for Rural Development 2018” / Auzina, Anita (ur.).
Jelgava: Faculty of Economics and Social Development of Latvia University of Life Sciences and Technologies, 2018. str. 356-363 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1002008 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Performance of Social Benefit Commitment in Marketing Orientation
Autori
Jerčinović, Silvije ; Mužina, Matija ; Svržnjak, Kristina ; Kantar, Sandra
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The international scientific conference “Economic Science for Rural Development 2018”
/ Auzina, Anita - Jelgava : Faculty of Economics and Social Development of Latvia University of Life Sciences and Technologies, 2018, 356-363
ISBN
978-9984-48-293-4
Skup
19th International Scientific Conference Economic Science for Rural Development
Mjesto i datum
Jelgava, Latvija, 09.05.2018. - 11.05.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
market orientation, social benefit, competitive efficiency of enterprises.
(market orientation, social benefit, competitive efficiency of enterprises)
Sažetak
Market orientation today does not only imply on consumers and competition, but also on the wider socio-economic context. The purpose of this paper is to recognize the form of application of specific elements of market orientation in the specific circumstances of the Croatian agri-food sector and its impact on achieving competitive efficiency of their enterprises. The study was conducted on a sample made up of 83 agricultural and food enterprises from seven counties of continental Croatia. The research was carried out using the adjusted model of market orientation measurement, which includes an additional dimension focused on creating social benefits. The survey examined the attitudes of respondents regarding issues of enterprise's competitive performance, socially responsible marketing planning, information dissemination on social benefits and market research. The research results have shown that market research and socially responsible marketing planning have a positive impact, while the information dissemination on social benefits don’t have a significant impact on the competitive efficiency of investigated enterprises.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Visoko gospodarsko učilište, Križevci
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)
