Naslov
Individual and collective, local and global in metaphor

Autori
Stanojević, Mateusz-Milan

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Značenje u jeziku - od individualnoga do kolektivnoga / Matešić, Mihaela ; Nigoević, Magdalena - Rijeka : Srednja Europa ; Hrvatsko društvo za primijenjenu lingvistiku (HDPL), 2019, 13-13

ISBN
978-953-8281-00-6

Skup
XXXIII. međunarodni znanstveni skup HDPL-a "Značenje u jeziku – od individualnoga do kolektivnoga"

Mjesto i datum
Rijeka, Hrvatska, 16.05.2019. - 18.05.2019

Vrsta sudjelovanja
Plenarno

Vrsta recenzije
Nije recenziran

Ključne riječi
conceptual metaphor, discourse metaphor, recontextualization

Sažetak
Throughout the development of conceptual metaphor theory (CMT), several distinctions have emerged. Some of the most influential ones include conventional vs. unconventional metaphors, primary vs. complex metaphors and correlation vs. resemblance metaphors. All these vary between what is individual and what is collective. At its heart, CMT primarily focuses on the collective aspects of conceptual structure. For instance, the ANGER IS THE HEAT OF A FLUID IN A CONTAINER metaphor is based on the shared experience of containers and the common physiology of anger. Even creative single-shot metaphors have been claimed to relate back to conventional conceptual metaphors through elaboration, extension, questioning, and combining (Lakoff and Turner 1989). With the advent of discourse metaphor theories, various more individual factors (including recontextualization and language play) have gained in importance and were integrated to some extent into CMT (cf. Kövecses’s 2015 model). The aim of this paper is to recast the theory by relying on two perspectives – a local and a global one, which I see as differently from Kövecses’s (2015) proposal of local and global context. In my view, the local perspective is syntagmatic and captures the individual usage-based event, with all its contextual pressures including individual experience, cognitive abilities, communicative goals, language play and emotions. On a linguistic level this is realized through a number of local pressures including grammar, lexical schematicity of the source-domain term (the same source-domain term being used in a variety of metaphorical expressions) as well as discursive factors (which include metaphorical clustering and recontextualization). The global view is of a different order – it is a sum of local conceptualizations. The feeling of naturalness of global conceptualizations (such as LOVE IS UNITY) comes from their consistency with a culturally salient and hegemonic framing, which perpetuates the fiction of globality. To substantiate my claims, I will explore local pressures on the example of a corpus study of the metaphors of the term nacija ‘nation’ in Croatian. References Kövecses, Zoltán. 2015. Where Metaphors Come from: Reconsidering Context in Metaphor. Oxford University Press. Lakoff, George, and Mark Turner. 1989. More than Cool Reason: A Field Guide to Poetic Metaphor. Chicago and London: University of Chicago Press.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

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