Pregled bibliografske jedinice broj: 1001884
Marketing of common technology based products, services and processes
Marketing of common technology based products, services and processes // A way to become transnational technology transfer manager / Vlad, Voncilla (ur.).
Galati: Galați University Press, 2018. str. 300-315
CROSBI ID: 1001884 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing of common technology based products, services and processes
Autori
Crnica, Goran ; Urem, Frane
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni
Knjiga
A way to become transnational technology transfer manager
Urednik/ci
Vlad, Voncilla
Izdavač
Galați University Press
Grad
Galati
Godina
2018
Raspon stranica
300-315
ISBN
978-606-696-142-4
Ključne riječi
Techology, innovation, market
Sažetak
In order to put the innovative product on the market, certain proofs of commercial feasibility are needed.Just because something works doesn’t mean enough people will buy it to support the expense of producing it. This chapter describes how to demonstrate to investors or licensees what channels exist to distribute new product to them, what competition will be faced, and how the new product will compete successfully.
Izvorni jezik
Engleski
Znanstvena područja
Interdisciplinarne društvene znanosti
POVEZANOST RADA
Projekti:
2016-1-RO01-KA202-024519 - Transnational Technology Transfer Training: Training Blueprints for Accelerated Growth (T4) (Urem, Frane; Beljo, Ivana, EK ) ( CroRIS)
Ustanove:
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