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(Oxford Business College) Šola, Hedda Martina ; Qureshi, Fayyaz Hussain ; Khawaja, Sarwar
Eye-tracking Analysis: College Website Visual Impact on Emotional Responses Reflected on Subconscious Preferences // International journal of advanced computer science & applications, 14 (2023), 1; 1-11. doi: 10.14569/ijacsa.2023.0140101
Šola, Hedda Martina
Neuromarketinško mjerenje pažnje i emocionalne uključenosti studenata tijekom online nastave na Sveučilištu u Zagrebu // Virtualna stručna konferencija FET – Business Insights Zbornik proširenih sažetaka / Škare, Marinko (ur.). Pula: Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2022. str. 9-15
Šola, Hedda Martina ; Mikac, Mirta ; Rončević, Ivana
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page // Journal of innovation & knowledge, 7 (2022), 1; 1-9. doi: 10.1016/j.jik.2022.100166
Šola, Hedda Martina ; Gajdoš Kljusurić, Jasenka ; Rončević, Ivana
The impact of bio-label on the decision-making behavior // Frontiers in sustainable food systems, 6 (2022), 1-15. doi: 10.3389/fsufs.2022.1002521
Šola, Hedda Martina ; Qureshi, Fayyaz Hussain ; Khawaja, Sarwar
ENHANCING THE MOTIVATION AND LEARNING PERFORMANCE IN AN ONLINE CLASSROOM WITH THE USE OF NEUROMARKETING // European journal of management and marketing studies, 7 (2021), 1; 1-25. doi: https://oapub.org/soc/index.php/EJMMS/article/view/1169
Šola, Hedda Martina ; Zia, Tayyaba
Social media and students’ Choice of higher education institution // European journal of management and marketing studies, 6 (2021), 4; 103-131. doi: https://oapub.org/soc/index.php/EJMMS/article/view/1160
Šola, Hedda Martina ; Steidl, Peter ; Mikac, Mirta ; Qureshi, Fayyaz Hussain ; Khawaja, Sarwar
How Neuroscience-Based Research Methodologies Can Deliver New Insights to Marketers // International journal of social science and human research, 4 (2021), 10; 2963-2972. doi: 10.47191/ijsshr/v4-i10-41
Šola, Hedda Martina ; Qureshi, Fayyaz Hussain ; Khawaja, Sarwar
Applied management post-COVID19: implications for academic managers in private higher education, beyond crises // European journal of education studies, 8 (2021), 10; 292-312. doi: 10.46827/ejes.v8i10.3953
Šola, Hedda Martina
Neuromarketing Armoury. CreateSpace, 2017
Šola, Hedda Martina
Marketinška oružarnica. Zagreb: Redak, 2016
