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Ferenčić, Martina ; Wolfling, Ana
Impact of Negative Quality Inconsistency on Brand Loyalty – Case of Croatian Food Market // Economic and business review, 17 (2015), 1; 5-23
Ferenčić, Martina ; Wolfling, Ana
Impact of quality inconsistency on brand loyalty // 23rd Cromar congress: Marketing in a Dynamic Environment - Academic and Practical Insights, Congress proceedings / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina (ur.). Rijeka: Faculty of Tourism and Hospitality Management in Opatija ; University of Rijeka ; CROMAR, 2013. str. 491-506
