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Franjković, Jelena ; Ferenčić, Martina ; Dujak, Davor
Marketing opportunities of retail ready packaging – the case of croatian food manufacturers // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 26 (2017), 1; 85-106
Ferenčić, Martina
Retail Ready Packaging // In store (Zagreb), V (2016), 45; 30-31
Ferenčić, Martina ; Wolfling, Ana
Impact of Negative Quality Inconsistency on Brand Loyalty – Case of Croatian Food Market // Economic and business review, 17 (2015), 1; 5-23
Ferenčić, Martina
Brand loyalty: Knowledge retrospective based on a literature review // 24th CROMAR congress: Marketing Theory and Practice - Building Bridges and Fostering Collaboration - Proceedings / Mihić, Mirela (ur.). Split: Ekonomski fakultet Sveučilišta u Splitu, 2015. str. 13-36
Dujak, Davor ; Ferenčić, Martina ; Franjković, Jelena
Retail Ready Packaging in Food Industry: Marketing and Relationship Aspects in South East Europe // Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / Shultz, Clifford ; Benton, Raymond ; Kravets, Olga (ur.). Chicago (IL): Macromarketing Society, Inc., 2015. str. 700-705
Dujak, Davor ; Ferenčić, Martina ; Franjković, Jelena
Retail ready packaging – what's in it for food manufacturers? // Poslovna logistika u suvremenom menadžmentu / Segetlija, Zdenko ; Mesarić, Josip ; Dujak, Davor et al. (ur.). 2014. str. 43-61
Ferenčić Martinčić, Ivanka ; Ferenčić, Martina ; Mandić, Antonija
Role of market segmentation in public library management // 13th IAPNM congress: Public, social and nonprofit marketing - Value creation and quality of life improvement / Leko Šimić, Mirna (ur.). Osijek: Hrvatska udruga za marketing (CROMAR), 2014. str. 15-15
Ferenčić, Martina ; Wolfling, Ana
Impact of quality inconsistency on brand loyalty // 23rd Cromar congress: Marketing in a Dynamic Environment - Academic and Practical Insights, Congress proceedings / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina (ur.). Rijeka: Faculty of Tourism and Hospitality Management in Opatija ; University of Rijeka ; CROMAR, 2013. str. 491-506
Ferenčić, Martina
Marketinška komunikacija u digitalnom svijetu // Praktični menadžment, Vol. III (2012), br. 5; 42-46
Ferenčić, Martina
Osobni marketing // Praktični menadžment, III (2012), 4; 71-74