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Rakušić Cvrtak, Katja; Perkušić Malkoč, Danijela; Mandić, Tena
Upotreba neuromarketinga u svrhu istraživanja tržišta – što potrošači misle? // Proceedings of 6th International Scientific and Professional Conference "The Challenges of Today". Šibenik: Veleučilište u Šibeniku, 2023. str. 126-136
Radeljak, Marko; Perkušić Malkoč, Danijela; Rakušić Cvrtak, Katja
Analysis of the Possibility of Applying Digital Marketing in Tourism on the Example of Croatia // Proceedings of 6th International Scientific and Professional Conference "The Challenges of Today". Šibenik: Veleučilište u Šibeniku, 2023. str. 217-227
Cvrtak Rakušić, Katja ; Plazibat, Ivana ; Lozančić, Klaudija
Consumer perceptions of Fair trade products // Proceedings of The International Scientific Conference TRADE PERSPECTIVES 2022: Commodity prices and the global economy Zagreb, Croatia, 24th and 25th November 2022 / Baković, T. ; Naletina, D. ; Petljak, K. (ur.). Zagreb: Faculty of Economics and Business Zagreb & Croatian Chamber of Economy, 2022, 2022. str. 161-177
Rakušić Cvrtak, Katja ; Plazibat, Ivana ; Lucija, Bilić
Negative consumer experiences in online shopping // Economic and social development / Tipurić, Darko ; Krajnović, Ana ; Recker, Nicholas (ur.). 2022. str. 88-96
Rakušić Cvrtak, Katja ; Perkušić Malkoč, Danijela ; Plazibat, Ivana
Generation z online behaviour when purchasing fashion products – the case of Croatia // CIET - CONTEMPORARY ISSUES IN ECONOMY & TECHNOLOGY. 2022. str. 144-156
Rakušić Cvrtak, Katja ; Borovac Zekan, Senka ; Pivčević Vranješ, Karmen.
Franchising as a strategy of entering foreign markets in the hotel industry // Social science development journal, 7 (2022), 29; 171-183. doi: 10.31567/ssd.532
Marijanović, Matea; Rakušić Cvrtak, Katja; Borovac Zekan, Senka
Specifics of international marketing strategies on the example of McDonalds // Proceedings of the International Student Scientific-Practical Conference Economics Business Management 2021, Vilnius 22nd April 2021. Vilnius Lithuania: Vilniaus kolegija/University of Applied Sciences, 2021. str. 334-340
Perkušić Malkoč, Danijela ; Rakušić Cvrtak, Katja ; Sobota, Valentina
Studija slučaja – Kako su hrvatske tvrtke odgovorile na Covid 19 krizu? // PROCEEDINGS POLYTECHNIC OF SIBENIK, 5TH INTERNATIONAL SCIENTIFIC AND PROFESSIONAL CONFERENCE: The Challenges of Today 7th – 9th October 2021. 2021. str. 400-410
Katja Rakušić Cvrtak
Uloga neopipljivih čimbenika percipirane vrijednosti u funkciji jačanja lojalnosti financijskoj instituciji / dr.sc. Neven Šerić (mentor);
Split, Ekonomski fakultet u Splitu, . 2020
Perkušić Malkoč, Danijela ; Radeljak, Marko ; Rakušić Cvrtak, Katja
Application of Digital Marketing Tools in the Music Industry // Conference Proceedings CIET 2020 / Kovačević, Tonko ; Akrap, Ivan (ur.). Split: Odjel za stručne studije, 2020. str. 75-83