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Perkušić Malkoč, Danijela; Bašić Roguljić, Sanja; Bojčić, Miljenko
Alati digitalnog marketinga i njihova primjena na brendu Rimac Automobili // 6. međunarodna znanstveno-stručna konferencija "Izazovi današnjice"
Šibenik, Hrvatska, 05.10.2023-07.10.2023
Rakušić Cvrtak, Katja; Perkušić Malkoč, Danijela; Mandić, Tena
Upotreba neuromarketinga u svrhu istraživanja tržišta – što potrošači misle? // Proceedings of 6th International Scientific and Professional Conference "The Challenges of Today". Šibenik: Veleučilište u Šibeniku, 2023. str. 126-136
Radeljak, Marko; Perkušić Malkoč, Danijela; Rakušić Cvrtak, Katja
Analysis of the Possibility of Applying Digital Marketing in Tourism on the Example of Croatia // Proceedings of 6th International Scientific and Professional Conference "The Challenges of Today". Šibenik: Veleučilište u Šibeniku, 2023. str. 217-227
Perkušić Malkoč, Danijela; Bašić Roguljić, Sanja; Bojčić, Miljenko
Alati digitalnog marketinga i njihova primjena na brendu Rimac Automobili // Proceedings of 6th International Scientific and Professional Conference "The Challenges of Today". Šibenik: Veleučilište u Šibeniku, 2023. str. 389-401
Dadić, Mario ; Perkušić Malkoč, Danijela ; Šimić, Marin
Omnichannel retailing // Economic and social development / Tipuric, Darko ; Maric, Matija (ur.). 2023. str. 238-248
Perkušić Malkoč, Danijela ; Dadić, Mario ; Janjić, Karmen
How to measure the market value of a brand on the example of luxury fashion products? // 80th International Scientific Conference on Economic and Social Development and 10th International OFEL Conference "Diversity, Equity and Inclusion: The Essence of Organisational Well-Being" / Tipuric, Darko ; Krajnovic, Ana ; Recker, Nicholas (ur.). Dubrovnik: VADEA ; Sveučilište Sjever ; Centar za istraživanje i razvoj upravljanja (CIRU) ; Sveučilište u Dubrovniku, 2022. str. 235-245
Perkušić Malkoč, Danijela ; Bašić Roguljić, Sanja ; Mardešić, Julija
POSITIONING OF HEALTHY PRODUCTS IN SUPERMARKET CHAINS: CASE OF DALMATIA // TRADE PERSPECTIVES 2022: Commodity prices and the global economy / The papers are printed on the basis of manuscripts provided by the authors, who are responsible for the style and form of the English language. (ur.). Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2022. str. 178-187
Rakušić Cvrtak, Katja ; Perkušić Malkoč, Danijela ; Plazibat, Ivana
Generation z online behaviour when purchasing fashion products – the case of Croatia // CIET - CONTEMPORARY ISSUES IN ECONOMY & TECHNOLOGY. 2022. str. 144-156
Rakusic Cvrtak, Katja ; Perkusic Malkoč, Danijela ; Plazibat, Ivana
Generation Z online behaviour when purchasing fasion products // Conference proceedings, CIET 2022, Contemporary issues in economy and technology. 2022. str. 144-156
Perkušić Malkoč, Danijela ; Bašić Roguljić, Sanja ; Glavinić, Karmen
METHODS AND TECHNIQUES FOR ANALYZING USER REVIEWS ON THE INTERNET IN THE HOSPITALITY AND TOURISM INDUSTRY: A LITERATURE REVIEW // Proceedings of the 6th International Conference "Contemporary Issues in Economy & Technology" – CIET 2022. 2022. str. 270-283
