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Dropulić, Branka; Krupka, Zoran; Vlašić, Goran
The Use of Biometrics in Marketing: Challenges and Opportunities // Marketing in Multiverse: From Real to Virtual. Pula, Zagreb: Croatian Academy of Science and Arts, and Faculty of Economics and Tourism "Dr. Mijo Mirković", 2024. str. 289-307
Global Business Conference 2023 Proceedings / Hair, Joe; Krupka, Zoran; Vlašić, Goran (ur.)
Zagreb: Institut za inovacije, 2023
Zeba, Gordana; Dabić, Marina; Čičak, Mirjana; Vlašić, Goran; Daim, Tugrul U
Mapping the Knowledge of Cybersecurity in the Manufacturing Industry // Cybersecurity - A Technology Landscape Analysis / Daim, Turgul U; Dabić, Marina (ur.). Cham: Springer, 2023. str. 239-266 doi: https://doi.org/10.1007/978-3-031-34843-3_10
Vlašić, Goran
Comparative analysis of the role of strategic orientation, strategic performance metric focus and strategic audacity in driving firm performance: family businesses vs nonfamily businesses // Journal of family business management, 13 (2022), 1; 7-25. doi: 10.1108/JFBM-03-2022-0048
Vlašić, Goran ; Gugić, Ante ; Šubić, Roman
Financijska pismenost i spremnost na učenje o financijama kao čimbenici sklonosti pripadnika generacije Z poduzetništvu i ulaganju na tržištu kapitala // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 31 (2022), 2; 569-599
Vlašić, Goran ; Keleminić, Kristijan ; Dropulić, Branka
The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth // Tržište = Market : časopis za tržišnu teoriju i praksu, 34 (2022), 2; 205-217
Dabić, Marina ; Stojčić, Nebojša ; Pavičić, Jurica ; Vlašić, Goran
Inclusive Internationalisation as a Driver of the Institutional Entrepreneurial Agenda in Higher Education // Borderlands / Lock, Deborah ; Caputo, Andrea ; Hack-Polay, Dieu et al. (ur.). Cham: Springer, 2022. str. 207-220 doi: 10.1007/978-3-031-05339-9_18
Dropulić, Branka ; Krupka, Zoran ; Vlašić, Goran
Brand Equity in a Digital Age: Systematic Literature Review // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 31 (2022), 1; 277-302. doi: 10.17818/EMIP/2022/1.13
Krupka, Zoran ; Skelin, Zrinka ; Vlašić, Goran
Internationalization of SMEs in IT Sector – Factors that Influence the Process // Proceedings of FEB Zagreb ... International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Jaković, Božidar ; Načinović Braje, Ivana (ur.). 2022. str. 989-1004
Vlašić, Goran ; Keleminić, Kristijan ; Šubić, Roman
Understanding drivers of consumer loyalty in the banking industry: A comparative study of generation z individuals exhibiting high vs. low financial literacy // Management (Split), 31 (2022), 2; 569-599
