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Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU
voditelj
Naziv
Akcije
Komarac, Tanja; Kaurić, Tin; Ozretić Došen, Đurđana
Percepcija predstavnika generacije Z o uslugama digitalnih banaka // Proceedings of the 28th CROMAR Congress “Marketing in Multiverse: From Real to Virtual”. Pula i Zagreb: Juraj Dobrila University of Pula, Faculty of Economics and Tourism "Dr. Mijo Mirković"; Croatian Academy of Sciences and Arts, 2024. str. 183-204
Vlahović Mlakar, Tea Silvia
Utjecaj inovativnosti zelenog marketinga na zeleni imidž, identifikaciju s markom, usmenu predaju i spremnost plaćanja veće cijene za hotelsku uslugu / Ozretić Došen, Đurđana (mentor);
Zagreb, Ekonomski fakultet, Zagreb, . 2023
Urbonavicius, Sigitas; Andruliene, Rasuole; Adomaviciute, Karina; Ozretić Došen, Đurđana
The role of travelling distances in tourism: different planning, different motives // Bulletin of geography. Socio-economic series, 60 (2023), 145-156
Šerić, Maja ; Ozretić Došen, Đurđana ; Mikulić, Josip
Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic // Current issues in tourism, 26 (2023), 2; 224-241. doi: 10.1080/13683500.2022.2132922
Komarac, Tanja; Ozretić Došen, Đurđana
Understanding virtual museum visits: generation Z experiences // Museum management and curatorship, (2023),
Špoljarić, Anja ; Ozretić Došen, Đurđana
Employer brand and international employer brand: Literature review // Corporate communications, 28 (2023), 4; 671-682. doi: 10.1108/CCIJ-11-2022-0141
Vlahović Mlakar, Tea Silvia ; Ozretić Došen, Đurđana
From green perceptions to brand satisfaction – exploring the role of brand experience in the camping sector // Marketing in Emerging Markets in the New Normal / Zečević, Mila (technical editor) (ur.). Ljubljana: Ekonomska fakulteta Univerze v Ljubljani, 2022. str. 93-109
Šerić, Maja ; Mikulić, Josip ; Ozretić Došen, Đurđana
Destination Relationship Marketing During Challenging Times. The Role of Integrated Marketing Communications // TMS ALGARVE 2022: Sustainability Challenges in Tourism, Hospitality and Management - Tourism & Management Studies International Conference / Santos, Jose Antonio C. ; Custodio Santos, Margarida ; Rodrigues Goncalves, Alexandra et al. (ur.). Faro: Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve, 2022. str. 188-188
Komarac, Tanja ; Ozretić Došen, Đurđana
Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism // Current issues in tourism, 25 (2022), 22; 3675-3693. doi: 10.1080/13683500.2021.1952941
Vlahovic-Mlakar Tea Silvia ; Ozretic-Dosen, Durdana
Brand Experience Research in Hospitality and Tourism – Review and Future Directions // Tourism : an international interdisciplinary journal, 70 (2022), 4; 674-693. doi: 10.37741/t.70.4.9
