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Križan, Fran ; Pleša Puljić, Nikolina ; Blažević Bognar, Zrinka
The role of women as purchase decision makers in the family // Economic and social development / Kopal, Robert ; Samodol, Ante ; Buccella, Domenico (ur.). 2022. str. 292-300
Blazevic Bognar, Zrinka ; Pasic, Kristina ; Betlemovic, Filip
The impact of mobile marketing on CRM // Economic and Social Development, 90 th International Scientific Conference on Economic and Social Development – "Building Resilient Society: National and Corporate Security" / Kopal, Robert ; Samodol, Ante ; Buccella, Domenico (ur.). Zagreb, 2022. str. 301-308
Blažević Bognar, Zrinka ; Pleša Puljić, Nikolina
The influence of media on impulsive buying in the era of the COVID-19 pandemic // Business, management and economics engineering, 20 (2022), 1; 41-58. doi: 10.3846/bmee.2022.15919
Pleša Puljić, Nikolina ; Blažević Bognar, Zrinka ; Mioković Kapetinić, Danijela
THE IMPORTANCE OF VIRTUAL COMMUNITIES ON CONSUMER ATTITUDES ABOUT HEALTHY NUTRITION // Economic and social development / Ruzic, Vlatka ; Sutic, Branislav ; Uckar, Dean (ur.). 2022. str. 149-158
Blažević Bognar, Zrinka ; Špoljarić, Marijana ; Matijašić, Mateja
Detabase Mining as the Key CRM Tool // Innovations and Entrepreneurship in Education and Business. Sofija: International Business School, 2019. str. 103-112
Blažević Bognar, Zrinka ; Ribić, Damir ; Hegedušić, Tomislav
Importance of continuous research of employer’s needs in Virovitica county for adequate workforce structuring // Economic and Social Development, 42nd International Scientific Conference on Economic and Social Development, London, United Kingdom / Dukic, Gordana ; Clifford, John ; Atkinson, David (ur.). London : Delhi: VADEA ; Pearson College London, United Kingdom, 2019. str. 233-242
Blažević Bognar, Zrinka ; Pleša Puljić, Nikolina ; Kadežabek, Dominik
Utjecaj influencer marketinga na ponašanje potrošača // Economic and social development, 42 (2019), 301-309
Blažević Bognar, Zrinka ; Pleša Puljić, Nikolina ; Lacko, Tanja
The impact of the psychological price on consumer's behavior // Economic and social development, 23 (2017), 589-597
Vrkljan, Sanela ; Blažević Bognar, Zrinka
The model of key competitive factors of global chain hotels // Tourism in South East Europe … / Dorcic, J. (ur.). 2017. str. 631-644