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Anić, Ivan-Damir; Kursan Milaković, Ivana; Hirogaki, Mitsunori
The impact of legitimacy types on customer loyalty and moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia // MM. Journal of marketing management, (2024),
Kursan Milaković, Ivana
Price fairness perception in adverse times: an interdependence theory perspective // Proceedings of the 28th CROMAR Congress “Marketing in Multiverse: From Real to Virtual”. Pula i Zagreb: Juraj Dobrila University of Pula, Faculty of Economics and Tourism "Dr. Mijo Mirković"; Croatian Academy of Sciences and Arts, 2024. str. 393-416
Anić, Ivan-Damir; Mihić, Mirela; Kursan Milaković, Ivana
Investigating the determinants and effects of prestige sensitivity in fashion retailing // E & M Ekonomie a Management, (2024),
Anić, Ivan-Damir ; Kursan Milaković, Ivana ; Mihić, Mirela ; Corrocher, Nicoletta
Purchase intention in mobile commerce in Croatia: The attribution theory perspective and the role of consumer innovativeness Journal of Promotion Management, 29 (2023), 2; 182-204. doi: 10.1080/10496491.2022.2143986
Anić, Ivan-Damir; Kursan Milaković, Ivana; Hirogaki, Mitsunori
Consumer response to store-related stimuli in a crisis: evidence from Japan and Croatia // International journal of retail & distribution management, 52 (2023), 2; 201-219. doi: https://doi.org/10.1108/IJRDM-12-2022-0520
Crnjak-Karanović, Biljana ; Kursan Milaković, Ivana ; Elez, Jelena
Which decision-making stages matter more? Influencer’s perceived credibility, sponsorship and moderating role of trust // Young Consumers, ahead-of-print (2023), ahead-of-print; 1-36. doi: 10.1108/YC-08-2022-1590
Kursan Milaković, Ivana ; Šerić, Neven ; Brkan, Ana
Towards consumer behaviour outcomes and brand identification through consumer brand engagement (CBE) // The 14th International Conference: "Challenges of Europe: Design for the Next Generation"
Split, Hrvatska, 19.05.2023-19.06.2023
Kursan Milaković, Ivana; Ahmad, Asad
Online impulse buying and cognitive appraisal theory: two countries comparison // International journal of retail & distribution management, (2023), doi: 10.1108/IJRDM-03-2023-0150
Miocevic, Dario ; Kursan Milakovic, Ivana
How ethical and political identifications drive adaptive behavior in the digital piracy context Business Ethics, the Environment & Responsibility, (2022), doi: 10.1111/beer.12494
Miočević, Dario ; Kursan Milaković, Ivana ; Crnjak-Karanović, Biljana ; Mihić, Mirela ; Kvasina, Antonija
Croatia: Assessing Resilience and Responses of Firms and Consumers During COVID-19 Pandemic // Community, Economy and COVID-19: Lessons from Multi- Country Analyses of a Global Pandemic / Shultz, Clifford J. ; Rahtz, Don R. ; Sirgy, Joseph M. (ur.).: Springer, 2022. str. 155-179 doi: 10.1007/978-3-030-98152-5_8