Pregled po CROSBI profilu: Nikola Drašković (CROSBI Profil: 31113, MBZ: 332576)
Pronađeno 43 radova
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1.WHEN IMPOSSIBLE BECOMES POSSIBLE: THE ATYPICAL COBRANDING STRATEGY OF SWATCH AND OMEGA // 15th Annual Conference of the EuroMed Academy of Business Sustainable Business Concepts and Practices - Book of Proceedings / Vrontis, D. ; Weber, J. ; Tsoukatos, E. (ur.).
Palermo: EuroMed Press, 2022. str. 219-230 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
2.The Marketing Potential of Social Robots: A Literature Review // International journal of sales, retailing and marketing, 11 (2022), 1; 110-120 (međunarodna recenzija, pregledni rad, znanstveni)
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3.Blockchain as an IoT intermediary // New Realities, Mobile Systems and Applications: proceedings of the 14th IMCL Conference / Lecture Notes in Networks and Systems, 411 / Auer, Michael E. ; Tsiatsos, Thrasyvoulos (ur.).
Online: Springer Nature, 2022. str. 220-227 doi:10.1007/978-3-030-96296-8_38 (poster, međunarodna recenzija, sažetak, znanstveni) -
4.Interna revizija u SWOT analizi: strateške implikacije // 23. savjetovanje Interna revizija i kontrola / Žager, Lajoš (ur.).
Zagreb: Hrvatska zajednica računovođa i financijskih djelatnika, 2021. str. 31-40 (predavanje, domaća recenzija, cjeloviti rad (in extenso), znanstveni) -
5.Business Practices of Marketing Agencies in Croatia // MIPRO 2021 : 44th International Convention : Proceedings / Skala, Karolj (ur.).
Rijeka: Croatian Society for Information, Communication and Electronic Technology – MIPRO, 2021. str. 1599-1603 doi:10.23919/MIPRO52101.2021.9596985 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
6.Application of Blockchain Technology for Educational Platform // Human Interaction, Emerging Technologies and Future Systems V: proceedings of the 5th International Virtual Conference on Human Interaction and Emerging Technologies, IHIET 2021, and the 6th IHIET: Future Systems / Lecture Notes in Networks and Systems, 319 / Ahram, Tareq ; Taiar, Redha (ur.).
Online: Springer Nature, 2021. str. 1283-1287 doi:10.1007/978-3-030-85540-6_165 (poster, međunarodna recenzija, sažetak, znanstveni) -
7.Challenges of direct selling in digital world: the case of Avon in Croatia // International journal of management cases, 23 (2021), 1; 52-65 (međunarodna recenzija, pregledni rad, znanstveni)
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8.Distributed Applications in Gamification of the Learning Process // 2021 IEEE Global Engineering Education Conference (EDUCON)
Vienna, Austria: IEEE, 2021. str. 936-940 doi:10.1109/EDUCON46332.2021.9454111 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
9.Digital Response in International Joint Online Delivery of Business and IT Courses // Proceedings of INTED2021 Conference
Valencija, Španjolska: IATED, 2021. str. 483-487 doi:10.21125/inted.2021.0121 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
10.Modeli i tehnike naplate oglasnog prostora na internetu // Računovodstvo i financije, 8 (2020), 111-113 (recenziran, članak, stručni)
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11.Digital marketing agencies' internationalization pathways: a view of an intermediary on the process and internationalization barriers // 13th Annual Conference of the EuroMed Academy of Business: Business Theory and Practice Across Industries and Markets / Vrontis, Demetris ; Weber, Yaakov ; Tsoukatos, Evangelos (ur.).
Online: EuroMed Research Business Institute, 2020. str. 324-335 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
12.Internet Marketing Simulation for Project-Based Learning // Proceedings of EDUCON2020 – IEEE Global Engineering Education Conference
Porto, Portugal: University of Coimbra, University of Porto and Polytechnic of Porto, Portugal, 2020. str. 8-11 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
13.Principi prodaje i pregovaranja. Sarajevo: Ekonomski fakultet Univerziteta u Sarajevu, 2019 (Udžbenik)
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14.Strategijski marketing
Podgorica: Ekonomski fakultet u Podgorici i Ekonomski fakultet u Zagrebu, 2019 -
15.Principi prodaje i pregovaranja / Tomašević Lišanin, Marija (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2019 -
16.Product Innovation, Process Innovation and Competitive Lessons from Consumer Electronics Industry // Proceedings of the 29th DAAAM International Symposium / Katalinic, Branko (ur.).
Vienna: DAAAM International, 2018. str. 4-8 doi:10.2507/29th.daaam.proceedings.001 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
17.Market challenger strategic applications of CR: A case of roofing tiles market re-invention in Croatia // International Journal of Sales, Retailing and Marketing, 7 (2018), 2; 73-79 (recenziran, pregledni rad, znanstveni)
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18.Product lifecycle strategies in digital world // International journal of management cases, 20 (2018), 3; 29-43 (međunarodna recenzija, pregledni rad, znanstveni)
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19.The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model // Tržište : časopis za tržišnu teoriju i praksu, 30 (2018), 1; 93-108 doi:10.22598/mt/2018.30.1.93 (međunarodna recenzija, pregledni rad, znanstveni)
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20.Insights into the art of digital agency branding on a global scale // RIThink, 6 (2017), 10000, 10 (recenziran, prethodno priopćenje, stručni)
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21.Challenges of the Challengers: An Insight into the Internationalization Pathway of Croatian Digital Agencies // Proceedings of the 28th DAAAM International Symposium on Intelligent Manufacturing and Automation / Katalinic, B. (ur.).
Vienna: DAAAM International, 2017. str. 895-901 doi:10.2507/28th.daaam.proceedings.124 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
22.Competitive advantage in cost sensitive glass packaging industry through outbound logistics // Business Logistics in Modern Managment - Proceedings of the 17th International Scientific Conference / Dujak, Davor (ur.).
Osijek: Faculty of Economics in Osijek, 2017. str. 292-292 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
23.Student attitudes toward use of social media in the learning process : A comparative study of Croatian and German students // International journal of management cases, 19 (2017), 2; 53-64 (podatak o recenziji nije dostupan, članak, znanstveni)
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24.Osnove strateškog marketinga (BH izdanje)
Sarajevo: Ekonomski fakultet Univerziteta u Sarajevu, 2016 -
25.Osnove upravljanja i odlučivanja: izdvojena područja // Upravljanje odgojno-obrazovnom ustanovom: Menadžment i marketing u školama / Krce Miočić, Božena ; Pavičić, Jurica ; Alfirević, Nikša ; Najev Čačija, Ljiljana (ur.).
Zadar: Sveučilište u Zadru, 2016. str. 35-89
