Pregled po CROSBI profilu: Iva Gregurec (CROSBI Profil: 23956, MBZ: 301524)
Pronađeno 60 radova
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1.Mandić, Miroslav; Gregurec, Iva; Kumanović, IvanaDO TOP ATHLETES, AS SOCIAL MEDIA INFLUENCERS, REALLY INFLUENCE THE CUSTOMERS’ DECISION MAKING? // Proceedings of FEB Zagreb 13th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Jaković, Božidar ; Načinović Braje, Ivana (ur.).
Zagreb: Faculty of Economics & Business, University of Zagreb, 2022. str. 1028-1044 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
2.Kutnjak, Ana; Gregurec, Iva; Tomašek, LucijaHow Digital Technologies Influences Consumer Decision Making Process – Literature Review // Proceedings of 11th International Scientific Symposium Region, Entrepreneurship, Development / Leko Šimić, Mirna (ur.).
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, 2022. str. 387-402 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
3.Tomašek, Lucija; Gregurec, IvaSTAVOVI POTROŠAČA O UTJECAJU DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI // CroDiM, 5 (2022), 1; 63-75 (međunarodna recenzija, članak, znanstveni)
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4.Leskovar, Mihael; Gregurec, Iva; Kutnjak, AnaPerspective of consumers and sellers about the impact of Covid-19 pandemic on e-commerce // International Journal of Multidisciplinarity in Business and Science, 7 (2021), 12; 15-28 (međunarodna recenzija, prethodno priopćenje, znanstveni)
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5.Dobrinić, Damir; Gregurec, Iva; Dobrinić, DunjaExamining the factors of influence on avoiding personalized ads on Facebook // Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 39 (2021), 2; 401-428 doi:10.18045/zbefri.2021.2.401 (međunarodna recenzija, članak, znanstveni)
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6.Gašparić, Karla; Gregurec, Iva; Dobrinić, DamirPrimjena optimizacije u online trgovanju - primjer poduzeća u sjevernoj Hrvatskoj PRIMJENA OPTIMIZACIJE U ONLINE TRGOVANJU - PRIMJER PODUZEĆA U SJEVERNOJ HRVATSKOJ // Radovi Zavoda za znanstveni rad Varaždin, 32 (2021), 59-78 doi:10.21857/y54jofk0dm (međunarodna recenzija, članak, znanstveni)
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7.Dobrinić, Damir; Gregurec, Iva; Dobrinić, DunjaAttitudes of Croatian Consumers About Mobile Messenger Chatbots // Journal of information and organizational sciences, 45 (2021), 2; 579-599 doi:10.31341/jios.45.2.13 (međunarodna recenzija, članak, znanstveni)
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8.Dobrinić, Damir; Gregurec, IvaAnalysis of Factors Influencing Traditional WOM and eWOM // Proceedings of 32nd International Scientific Conference - Central European Conference on Information and Intelligent Systems (CECIIS 2021) / Vrček, Neven ; Pergler, Elisabeth ; Grd, Petra (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2021. str. 157-164 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
9.Tomašek, Lucija; Gregurec, IvaSTAVOVI POTROŠAČA O UTJECAJU DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI // Book of Papers - 6th International Scientific and Professional Conference (CRODMA 2021) / Gregurec, Iva ; Vlastelica , Tamara ; Zdrilić, Ivica ; Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2021. str. 63-75 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
10.Gregurec, Iva; Đuras Sekovanić, Martina; Tomičić Furjan, MartinaUse of Organizational Analysis Methods for Evaluating Business Improvement Initiatives // Proceedings of the 44th International Convention on Information and Communication Technology, Electronics and Microelectronics MIPRO 2021 / Karolj, Skala (ur.).
Opatija: Croatian Society for Information, Communication and ‐lectronic Technology – MIPRO, 2021. str. 1483-1488 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
11.Gregurec, Iva; Tomičić-Pupek, Katarina; Horvat, AnaImpact of COVID-19 on Agricultural Sector Transformation // 2021 44th International Convention on Information, Communication and Electronic Technology (MIPRO) - proceedings / Karolj, Skala (ur.).
Opatija: Croatian Society for Information, Communication and ‐lectronic Technology – MIPRO, 2021. str. 1536-1541 doi:10.23919/MIPRO52101.2021.9596879 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
12.Gregurec, Iva; Dobrinić, Damir; Šarić, AnteEXPERIENCE MARKETING IN VIDEO GAMING INDUSTRY // Proceedings of 27th CROMAR Congress - Let the masks fall - New consumer in business and research / Leko Šimić, Mirna (ur.).
Osijek: Faculty of Economics in Osijek, Josip Juraj Strossmayer University of Osijek, CROMAR and Croatian Academy of Science and Arts, 2021. str. 90-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
13.Martina, Tomičić Furjan; Martina, Đuras; Iva, GregurecInfluence factors on decisions in agriculture // Proceedings of 56th Croatian and 16th International symposium on Agriculture / Rozman, Vlatka ; Antunović, Zvonko (ur.).
Osijek: Faculty of Agrobiotechnical Sciences Osijek, 2021. str. 311-315 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
14.Gregurec, Iva; Tomičić-Pupek, Katarina; Bartolec, TinInfluence of virtual communities on customer perception in agriculture // Proceedings of 56th Croatian and 16th International symposium on Agriculture / Rozman, Vlatka ; Antunović, Zvonko (ur.).
Osijek: Faculty of Agrobiotechnical Sciences Osijek, 2021. str. 188-192 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
15.Mesarić, Sanja; Gregurec, IvaUtjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // CroDiM, 4 (2021), 1; 107-119 (međunarodna recenzija, članak, znanstveni)
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16.Gregurec, Iva; Tomičić-Pupek, Katarina; Kutnjak, AnaDisruption caused business transformations in tourism-related industries // 2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR)
Dubrovnik, Hrvatska (online), 2021. str. 163-168 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
17.Gregurec, Iva; Tomičić Furjan, Martina; Tomičić-Pupek, KatarinaThe Impact of COVID-19 on Sustainable Business Models in SMEs // Sustainability, 13 (2021), 3; 1098, 24 doi:10.3390/su13031098 (međunarodna recenzija, članak, znanstveni)
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18.Mesarić, Sanja; Gregurec, IvaThe Impact of Influencers on Purchasing Decision Making Process - An Example of Croatian Social Networks Users // Proceedings of the 31st International Central European Conference on Information and Intelligent Systems / Strahonja, Vjeran ; Steingartner, William ; Kirinić, Valentina (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2020. str. 193-199 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
19.Slunjski, Valentina; Dobrinić, Damir; Gregurec, IvaCROATIAN CUSTOMERS ATTITUDE TOWARDS MOBILE ADVERTISING - SEM APPROACH // Economic and Social Development - Book of Proceedings / Burilovic, Luka ; Rados, Tomislav ; Recker, Nicholas (ur.).
Zagreb: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Chamber of Economy, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat and Polytechnic of Medimurje in Cakovec, 2020. str. 58-71 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
20.Osivnik, Aleksandra; Dobrinić, Damir; Gregurec, IvaINFLUENCER IMPACT ON ENGAGEMENT, EXPECTED VALUE, AND PURCHASE INTENTION: A STUDY AMONG CROATIAN CUSTOMERS // Book of Proceedings - 62nd International Scientific Conference on Economic and Social Development Development / da Silva, Ana Lorga ; Rados, Tomislav ; Kaurova, Olga V. (ur.).
Lisbon: Varazdin Development and Entrepreneurship Agency and University North, 2020. str. 45-56 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
21.Dobrinić, Damir; Gregurec, Iva; Dobrinić, DunjaTHE ADVERTISING ATTITUDES OF INTERNET ADS: A STUDY AMONG CROATIAN GENERATION Z // Book of Proceedings - Economic and Social Development / Milkovic, Marin ; Hammes, Khalid ; Bakhtina, Olga (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Science and Arts, Faculty of Management Universitiy of Warsaw and Faculty of Law, Economics and Social Scienes Sale – Mohammed V University in Rabat, 2020. str. 92-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
22.Flegar, Rea; Dobrinić, Damir; Gregurec, IvaEFFECT OF VISUAL MERCHANDISING ON CROATIAN CONSUMER IMPULSE BUYING BEHAVIOUR – SEM APPROACH // Book of Proceedings - Economic and Social Development / Pochinok, Natalia ; Bakhtina, Olga ; Recker, Nicholas (ur.).
Moscow: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Russian State Social University, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat and Polytechnic of Medimurje in Cakovec, 2020. str. 26-38 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
23.Mesarić, Sanja; Gregurec, IvaUtjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // Book of Papers - 5th International Scientific and Professional Conference / Gregurec, Iva ; Kovšca, Vladimir ; Keglević Kozjak Sizana, Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2020. str. 143-155 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
24.Odeljan, Petra; Gregurec, IvaWHAT CHALLENGES IN INTERNET MARKETING COMMUNICATION ARE RECOGNIZED BY CROATIAN MARKETING AGENCIES? // International journal of multidisciplinarity in business and science, 6 (2020), 9; 31-40 (međunarodna recenzija, članak, ostalo)
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25.Kutnjak, Franja; Gregurec, IvaVIĐENJE MENADŽERA HRVATSKIH PODUZEĆA O UTJECAJU DRUŠTVENIH MREŽA NA MARKE PODUZEĆA // CroDiM, 3 (2020), 1; 186-202 (međunarodna recenzija, članak, ostalo)
