Pregled po CROSBI profilu: Iva Gregurec (CROSBI Profil: 23956, MBZ: 301524)
Pronađeno 46 radova
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1.Mesarić, Sanja; Gregurec, IvaUtjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // CroDiM, 4 (2021), 1; 107-119 (međunarodna recenzija, članak, znanstveni)
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2.Gregurec, Iva; Tomičić-Pupek, Katarina; Kutnjak, AnaDisruption caused business transformations in tourism-related industries // 2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR)
Dubrovnik, Hrvatska (online), 2021. str. 163-168 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
3.Gregurec, Iva; Tomičić Furjan, Martina; Tomičić-Pupek, KatarinaThe Impact of COVID-19 on Sustainable Business Models in SMEs // Sustainability, 13 (2021), 3; 1098, 24 doi:10.3390/su13031098 (međunarodna recenzija, članak, znanstveni)
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4.Mesarić, Sanja; Gregurec, IvaThe Impact of Influencers on Purchasing Decision Making Process - An Example of Croatian Social Networks Users // Proceedings of the Central European Conference on Information and Intelligent Systems / Strahonja, Vjeran ; Steingartner, William ; Kirinić, Valentina (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2020. str. 193-199 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
5.Slunjski, Valentina; Dobrinić, Damir; Gregurec, IvaCROATIAN CUSTOMERS ATTITUDE TOWARDS MOBILE ADVERTISING - SEM APPROACH // Economic and Social Development - Book of Proceedings / Burilovic, Luka ; Rados, Tomislav ; Recker, Nicholas (ur.).
Zagreb: Varazdin Development and Entrepreneurship Agency and University North, 2020. str. 58-71 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
6.Osivnik, Aleksandra; Dobrinić, Damir; Gregurec, IvaINFLUENCER IMPACT ON ENGAGEMENT, EXPECTED VALUE, AND PURCHASE INTENTION: A STUDY AMONG CROATIAN CUSTOMERS // Book of Proceedings - 62nd International Scientific Conference on Economic and Social Development Development / da Silva, Ana Lorga ; Rados, Tomislav ; Kaurova, Olga V. (ur.).
Lisbon: Varazdin Development and Entrepreneurship Agency and University North, 2020. str. 45-56 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
7.Dobrinić, Damir; Gregurec, Iva; Dobrinić, DunjaTHE ADVERTISING ATTITUDES OF INTERNET ADS: A STUDY AMONG CROATIAN GENERATION Z // Book of Proceedings - Economic and Social Development / Milkovic, Marin ; Hammes, Khalid ; Bakhtina, Olga (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North, 2020. str. 92-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
8.Flegar, Rea; Dobrinić, Damir; Gregurec, IvaEFFECT OF VISUAL MERCHANDISING ON CROATIAN CONSUMER IMPULSE BUYING BEHAVIOUR – SEM APPROACH // Book of Proceedings - Economic and Social Development / Pochinok, Natalia ; Bakhtina, Olga ; Recker, Nicholas (ur.).
Moscow: Varazdin Development and Entrepreneurship Agency and University North, 2020. str. 26-38 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
9.Mesarić, Sanja; Gregurec, IvaUtjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // Book of Papers - 5th International Scientific and Professional Conference / Gregurec, Iva ; Kovšca, Vladimir ; Keglević Kozjak Sizana, Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2020. str. 143-155 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
10.Odeljan, Petra; Gregurec, IvaWHAT CHALLENGES IN INTERNET MARKETING COMMUNICATION ARE RECOGNIZED BY CROATIAN MARKETING AGENCIES? // International journal of multidisciplinarity in business and science, 6 (2020), 9; 31-40 (međunarodna recenzija, članak, ostalo)
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11.Kutnjak, Franja; Gregurec, IvaVIĐENJE MENADŽERA HRVATSKIH PODUZEĆA O UTJECAJU DRUŠTVENIH MREŽA NA MARKE PODUZEĆA // CroDiM, 3 (2020), 1; 186-202 (međunarodna recenzija, članak, ostalo)
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12.Odeljan, Petra; Gregurec, IvaINTERNET MARKETING COMMUNICATION CHALLENGES - OPINIONS OF CROATIAN CUSTOMERS AND MARKETING AGENCIES // 58th International Scientific Conference on Economic and Social Development Development, Book of Proceedings / Komlosi, Laszlo ; Kelle, Peter ; Djukec, Damira (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat ; Polytechnic of Medimurje in Cakovec and Szechenyi Istvan Universit, 2020. str. 6-20 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
13.Kutnjak, Franja; Gregurec, IvaViđenje menadžera hrvatskih poduzeća o utjecaju društvenih mreža na marke poduzeća // Book of Papers 4th International Scientific and Professional Conference / Gregurec, Iva ; Lacković Vincek, Zrinka ; Lozić, Joško ; Vuković, Dijana ; Globočnik Žunac, Ana (ur.).
Zagreb: CRODMA - Croatian Direct Marketing Association, 2019. str. 129-145 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
14.Pejnović, Lucija; Gregurec, IvaPrimjena udruženog marketinga kao strategije internet marketinga u Republici Hrvatskoj // CroDiM - International Journal of Marketing Science, 2 (2019), 1; 95-105 (međunarodna recenzija, članak, znanstveni)
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15.Malbašić, Ivan; Posarić, Nikolina; Gregurec, IvaThe Role of the In-Depth Interview in the Implementation of the Management by Missions (MBM) Model // Proceedings of FEB Zagreb 10th International Odyssey Conference on Economics and Business / Šimurina, Jurica ; Načinović Braje, Ivana ; Pavić, Ivana (ur.).
Zagreb: University of Zagreb: Faculty of Economics & Business, 2019. str. 635-644 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
16.Pejnović, Lucija; Gregurec, IvaPrimjena udruženog marketinga kao strategije internet marketinga u Republici Hrvatskoj // Book of Papers 3rd International and Professional Conference / Gregurec, Iva ; Biloš, Antun ; Tomičić Furjan, Martina ; Kelić, Ivan ; Turkalj, Davorin (ur.).
Zagreb: CRODMA - Croatian Direct Marketing Association, 2018. str. 69-78 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
17.Stančin, Kristian; Gregurec, IvaTHE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN CROATIAN NORTHERN REGION // International journal of multidisciplinarity in business and science, 3 (2017), 4; 31-37 (međunarodna recenzija, članak, znanstveni)
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18.Gregurec, IvaUtjecaj SMS poruka na zadovoljstvo i lojalnost korisnika – primjer hrvatskog tržišta // Book of papers - 2nd Croatian Direct Marketing Association Conference / Dobrinić, D., Krajnović, A., Staneva, K., Žnideršić-Kovač, P. (ur.).
Zagreb: CRODMA-Croatian Direct Marketing Association, 2017. str. 131-144 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
19.Dobrinić, Damir; Gregurec, IvaIntegrirani marketing / - (ur.).
Varaždin: Fakultet organizacije i informatike u Varaždinu, 2016 -
20.Stančin, Kristian; Gregurec, IvaThe impact of emotional branding on consumers in Croatian Northern region // 2016 M-SPHERE Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent, 2016. str. 87-94 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
21.Gregurec, Iva; Grd, Petra; Bernik, IgorSECURITY PROBLEMS AND PRIVACY CONCERNS IN INTERNET MARKETING // 2015 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent, 2015. str. 319-324 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
22.Gregurec, Iva; Dobrinić, Damir; Vranešević, TihomirIMPLEMENTATION OF DIRECT MARKETING BY THE LEADING COMPANIES ON CROATIAN MARKET // 2015 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent, 2015. str. 312-318 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
23.Hustić, Ivana; Gregurec, IvaThe influence of price on customer’s purchase decision // Proceedings CECIIS 2015 / Hunjak, Tihomir ; Kirinić, Valentina ; Konecki, Mario (ur.).
Varaždin: Faculty of Organization and Informatics, 2015. str. 27-31 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
24.Gregurec, Iva; Dobrinić, DamirPrimjena izravnog marketinga u malom i srednjem poduzetništvu na hrvatskom tržištu // Entrepreneurial Society: Current Trends and Future Prospects in Entrepreneurship, Organization and Management, Book of Full Papers / Vuković, Ksenija ; Brčić, Ruža ; Klačmer Čalopa, Marina (ur.).
Varaždin: Fakultet organizacije i informatike Varaždin, Sveučilište u Zagreb, 2015. str. 316-322 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
25.Stančin, KristianUtjecaj subliminalnih poruka na odluku o kupnji, 2014., diplomski rad, preddiplomski, Fakultet organizacije i informatike, Varaždin
