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Dropulić, Branka; Krupka, Zoran; Vlašić, Goran
The Use of Biometrics in Marketing: Challenges and Opportunities // Marketing in Multiverse: From Real to Virtual. Pula, Zagreb: Croatian Academy of Science and Arts, and Faculty of Economics and Tourism "Dr. Mijo Mirković", 2024. str. 289-307
Krupka, Zoran
Exploring the Influence of Sensory Marketing on Brand Perception // Naše gospodarstvo, 69 (2023), 3; 45-55. doi: DOI:10.2478/ngoe-2023-0017.
Krupka, Zoran
Empowering Brands: Integrating Experiential Marketing and Socially Responsible Initiatives for Lasting Impact // 45th EBES Conference Proceedings. Budapest: EBES, 2023. str. 732-741
Otola, Iwona; Grabowska, Marlena; Krupka, Zoran
Trust and Organizational Resilience. New York: Roudledge, 2023. doi: https://doi.org/10.4324/9781003433798
Otola, Iwona; Grabowska, Marlena; Krupka, Zoran
Response of High-Growth Enterprises to the Crises Caused by the Covid-19 Pandemic // Management (Split), 28 (2023), 2; 13-26. doi: https://doi.org/10.30924/mjcmi.28.2.2
Krupka, Zoran ; Marinić, Milena
Integriranost elemenata zemlje podrijetla u identitet marke proizvoda // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 73 (2022), 3; 433-458. doi: 10.32910/ep.73.3.5
Krupka, Zoran ; Skelin, Zrinka ; Vlašić, Goran
Internationalization of SMEs in IT Sector – Factors that Influence the Process // Proceedings of FEB Zagreb ... International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Jaković, Božidar ; Načinović Braje, Ivana (ur.). 2022. str. 989-1004
Dropulić, Branka ; Krupka, Zoran ; Vlašić, Goran
Brand Equity in a Digital Age: Systematic Literature Review // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 31 (2022), 1; 277-302. doi: 10.17818/EMIP/2022/1.13
Krupka, Zoran ; Fudurić, Morana ; Dropulić, Branka
Planiranje i metrika marketinških aktivnosti // Osnove marketinga / Vranešević, Tihomir (ur.). Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021. str. 367-388
Vranešević, Tihomir ; Ozretić Došen, Đurđana ; Pavičić, Jurica ; Piri Rajh, Sunčana ; Sinčić Ćorić, Durbavka ; Tomašević Lišanin, Marija ; Tkalac Verčič, Ana ; Palić, Mirko ; Krupka, Zoran ; Mandić, Miroslav et al.
Osnove marketinga. Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021