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Hanžek, Matea ; Biočina, Zdravka ; Martinović, Maja ; Pirić, Valentina
Disruptive times and higher education in economics and management: importance of dual assessment // EMAN 2021 – Economics & Management: How to Cope with Disrupted Times CONFERENCE PROCEEDINGS / Bevanda, Vuk ; Dias, Rui (ur.). Beograd: Udruženje ekonomista i menadžera Balkana (UDEKOM), 2021. str. 215-222 doi: 10.31410/EMAN.2021.215
Pirić, Valentina ; Martinović, Maja ; Koričan Lajtman, Mirna
SOCIO-DEMOGRAPHIC VARIABLES FORMING A PERCEPTION OF CORPORATE IMAGE BRAND IN THE CROATIAN BANKING INDUSTRY // Balkans journal of emerging trends in social sciences, 3 (2020), 2; 96-111. doi: https://www.udekom.org.rs/balkansjetss20203296-111.html
Pirić, Valentina ; Kurtović, Ante ; Martinović, Maja
Relationship between in-store marketing and consumer behaviour in telecommunications industry and FMCG retailing // 13th Annual Conference of the EuroMed Academy of Business - Book of Proceedings / Vrontis, Demetris ; Weber, Yaakov ; Tsoukatos, Evangelos (ur.). Lahti: EuroMed Press, 2020. str. 883-893
Pirić, Valentina ; Martinović, Maja ; Koričan Lajtman, Mirna
Socio-demographic variables forming a perception of corporate image brand in the Croatian banking industry // 4th INTERNATIONAL SCIENTIFIC CONFERENCE EMAN 2020 ; Economics & Management: How to Cope With Disrupted Times BOOK OF ABSTRACTS / Bevanda, Vuk (ur.). Ljubljana: Association of Economists and Managers of the Balkans - Udekom Balkans, 2020. str. 19-19
Martinović, Maja ; Pirić, Valentina ; Krkač, Kristijan
THE IMPLICATIONS OF FACEBOOK IN POLITICAL MARKETING CAMPAIGNS IN CROATIA // Central European Business Review, 9 (2020), 4; 73-95
Hanžek, Matea ; Biočina, Zdravka ; Martinović, Maja ; Pirić, Valentina
Dual Assessment in Higher Education: A Critical Analysis of Students Objectiveness // 7th Higher Education Institutions Conference / Aleksić-Maslać, Karmela ; Vranešić, Philip (ur.). 2019. str. 4-4
Hanžek, Matea ; Biočina, Zdravka ; Martinović, Maja ; Pirić, Valentina
Dual Assessment in Higher Education: A Critical Analysis of Students Objectiveness // 7th Higher Education Institutions Conference / Aleksić-Maslać, Karmela ; Vranešić, Philip (ur.). 2019. str. 4-4
Pirić, Valentina ; Masmontet, Pauline ; Martinović, Maja
The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates // Journal of marketing development and competitiveness, 12 (2018), 2; 30-48
Martinović, Maja ; Pirić, Valentina
Expectations of Millennials in regards with applied teaching methods and learning through technology during Marketing classes // 6th Higher Education Institutions Conference - proceedings / Aleksić Maslać, Karmela ; Vranešić, Philip (ur.). Zagreb: MATE, 2018. str. 78-82
Pirić, Valentina ; Martinović, Maja ; Barac, Zoran
A study on customer's perception of Croatia's banking industry // UTMS Journal of economics, 9 (2018), 2; 169-180