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Piri Rajh, Sunčana ; Rajh, Edo ; Horvat, Sandra
Digital Piracy and the Theory of Planned Behavior: Developing Typology of Consumers // Conference Proceedings of the 4th International Conference on the Economics of Decoupling (ICED) / Družić, Gordan ; Basarac Sertić, Martina (ur.). Zagreb: Hrvatska akademija znanosti i umjetnosti (HAZU) ; Ekonomski fakultet Sveučilišta u Zagrebu, 2023. str. 385-399
Fuduric, Morana; Horvat, Sandra; Škare, Vatroslav; Varga, Akos
Psychographic Clusters of Private Label Consumers // Advances in National Brand and Private Label Marketing, 10th International Conference, 2023. Cham, Switzerland: Springer, 2023. str. 31-37 doi: https://doi.org/10.1007/978-3-031-32894-7_4
Ozretić Došen, Đurđana ; Fudurić, Morana ; Horvat, Sandra
Challenging the status quo in marketing research // Journal of business research, 143 (2022), 294-297. doi: 10.1016/j.jbusres.2022.01.077
Piri Rajh, Sunčana ; Rajh, Edo ; Horvat, Sandra
Theory of Planned Behavior and Psychographics in Digital Piracy // Conference Proceedings of the 3rd International Conference on the Economics of Decoupling (ICED) / Družić, Gordan ; Dumančić, Lucija Rogić (ur.). Zagreb: Hrvatska akademija znanosti i umjetnosti (HAZU) ; Ekonomski fakultet Sveučilišta u Zagrebu, 2022. str. 643-659
Fuduric, Morana ; Varga, Akos ; Horvat, Sandra ; Skare, Vatroslav
The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures // Journal of business research, 142 (2022), 221-241. doi: 10.1016/j.jbusres.2021.12.033
Piri Rajh, Sunčana ; Rajh, Edo ; Horvat, Sandra
Extended Model of Intention to Visit Cultural Heritage Site // Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra / Leko Šimić, Mirna (ur.). 2022. str. 659-672
Vranešević, Tihomir ; Ozretić Došen, Đurđana ; Pavičić, Jurica ; Piri Rajh, Sunčana ; Sinčić Ćorić, Durbavka ; Tomašević Lišanin, Marija ; Tkalac Verčič, Ana ; Palić, Mirko ; Krupka, Zoran ; Mandić, Miroslav et al.
Osnove marketinga. Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021
Kolak, Ana-Marija ; Horvat, Sandra ; Fudurić, Morana
Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju // Proceedings of 27th CROMAR Congress: Let the Masks Fall - New Consumer in Business and Research / Leko Šimić, M. (ur.). Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021. str. 153-169
Horvat, Sandra ; Komarac, Tanja ; Ozretić Došen, Đurđana
Perceived Private Label Authenticity: A Two-Study Analysis // Tržište = Market : časopis za tržišnu teoriju i praksu, 33 (2021), SI; 47-66. doi: 10.22598/mt/2021.33.spec-issue.47
Horvat, Sandra ; Ozretić Došen, Đurđana
Managing Private Labels Based on Psychographic Consumer Segments: Emerging European Market Perspective // Organizations and Markets in Emerging Economies, 11 (2020), 2(22); 446-461. doi: 10.15388/omee.2020.11.42