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Strateški marketing - stvaranje identiteta konkurentnog gospodarstva
voditelj
Odlučivanje u zajedničkom stvaranju vrijednosti: marketinški pristup
voditelj
Unaprjeđenje marketinškog pristupa poslovanju kroz sukreiranje vrijednosti
suradnik
Naziv
Akcije
Vujičić, Maja ; Grbac, Bruno ; Mozetič, Vladimir
Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives // Tržište = Market : časopis za tržišnu teoriju i praksu, 33 (2021), 2; 185-203. doi: 10.22598/mt/2021.33.2.185
Jadrić, Ivana ; Dlačić, Jasmina ; Grbac, Bruno
Analysing influences on service quality in higher educational institutions: Role of students’ intrinsic and extrinsic motivators // 9th International Scientific Symposium „Region, Entrepreneurship, Development” / Leko Šimić, Mirna ; Crnković, Boris (ur.). Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020. str. 1032-1046
Jurišić, Marijana ; Dlačić, Jasmina ; Grbac, Bruno
Odrednice odanosti lokalnog stanovništva prema marki turističke destinacije // Zbornik Veleučilišta u Rijeci / Journal of the Polytechnic of Rijeka, 7 (2019), 1; 1-15. doi: 10.31784/zvr.7.1.12
Jurišić, Marijana
Održivost kao sastavnica marke turističke destinacije / Grbac, Bruno (mentor); Črnjar, Mladen (neposredni voditelj).
Opatija, Fakultet za menadžment u turizmu i ugostiteljstvu, . 2018
Dlačić, Jasmina ; Grbac, Bruno ; Lazarić, Marin
Exploring relationship quality in the hospitality industry // Tourism and hospitality management, 24 (2018), 2; 287-306. doi: 10.20867/thm.24.2.3
Vujičić, Maja ; Grbac, Bruno ; Mozetič, Vladimir
Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia // Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration / Vrtiprah, Vesna ; Dragičević, Marija (ur.). Dubrovnik: Sveučilište u Dubrovniku, 2017. str. 42-43
Marketing insights from a changing environment / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina et al. (ur.)
Essex: Pearson Education, 2016
Grbac, Bruno ; Benas, Karlo
Determinants in price decision making process - information availability and consumer loyalty // Marketing insights from a changing environment / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina et al. (ur.). London : Delhi: Pearson Education, 2015. str. 162-183
Grbac, Bruno ; Shultz, Clifford
World Cup 2014: Macromarketing Views from Croatia // Proceedings of the 40th Annual Macromarketing Conference - Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / Shultz II, Clifford ; Benton, Raymond ; Kravets, Olga (ur.). Chicago (IL): The Macromarketing Society, Quinlan School of Business - Loyola University Chicago, 2015. str. 309-314
Grbac, Bruno ; Težak Damijanić, Ana ; Vodeb, Ksenija
Factors Influencing Decision Making in Tourist Market: Interaction of Environmental Attitudes and Tourist Travel Motives // Marketing insights from a changing environment / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina et al. (ur.). London : Delhi: Pearson Education, 2015. str. 65-84