Pregled po CROSBI profilu: Mirna Leko-Šimić (CROSBI Profil: 12770, MBZ: 145826)
Pronađeno 100 radova
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1.Generation Z buying behavior change in the COVID-19 pandemic context // Ekonomski vjesnik, 34 (2021), 2; 361-370 doi:10.51680/ev.34.2.9 (međunarodna recenzija, članak, znanstveni)
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2.STUDENTS' PERCEPTIONS ON PUBLIC VS. PRIVATE HIGHER EDUCATION INSTITUTION BRAND VALUE IN CROATIA // 20th International Congress on Public and Nonprofit Marketing
Madrid, Španjolska, 2021. (predavanje, podatak o recenziji nije dostupan, neobjavljeni rad, znanstveni) -
3.Students' Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia // Sustainability, 13 (2021), 17; 9767-9778 doi:https://.org/10.3390/su13179767 (međunarodna recenzija, članak, znanstveni)
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4.Generation Z and volunteering: A national culture perspective // Obrazovanie i nauka, 23 (2021), 1; 44-72 doi:10.17853/1994-5639-2021-1-44-72 (međunarodna recenzija, članak, znanstveni)
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5.Positive alcohol outcome expectancies: Does personal binge drinking experience matter? // 11th Regional EMAC conference: Challenging the status quo in marketing research / Fudurić, Morana ; Horvat, Sandra ; Komarac, Tanja ; Škare, Vatroslav (ur.).
Zagreb: University of Zagreb, Faculty of Economics & Business, 2020. str. 42-51 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
6.Insights into Classic Theatre Market Segments // Naše gospodarstvo, 66 (2020), 4; 50-62 doi:: 10.2478/ngoe-2020-0023 (međunarodna recenzija, članak, ostalo)
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7.UNIVERSITY SOCIAL RESPONSIBILITY: CROATIAN PERSPECTIVE // Sustainability: New challenges for marketing and socioeconomic development
Leon, Španjolska: IAPNM i Universidad de Leon, 2020. str. 226-262 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
8.9th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, Osijek: Ekonomski fakultet u Osijeku, 2020 (zbornik)
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9.Ortostep goes to Finland // Cases in internationalisation of Small and Medium Sized Enterprises / Oberman peterka, Sunčica ; Erceg, Aleksandar ; Perić, Julia ; Delić, Anamarija ; Lehmann, Tine ; Wohlgemuth, Veit (ur.).
Osijek: Ekonomski fakultet u Osijeku, 2020. str. 82-85 -
10.Ortostep: Improving Logistics // Cases in Internationalisation of SMEs / Oberman Peterka, Sunčica ; Erceg, Aleksandar ; Perić, Julia ; Delić, Anamarija ; Lehmann, Tine ; Wohlgemuth, Veit (ur.).
Osijek: Ekonomski fakultet u Osijeku, 2020. str. 78-81 -
11.BRENDIRANJE PRIVATNIH VISOKOOBRAZOVNIH INSTITUCIJA PREMA ČINITELJIMA AAKEROVOG MODELA, 2020., doktorska disertacija, Ekonomski fakultet u Osijeku, Osijek
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12.Insight Into Adult Classic Theatre Audiences’ Perceptions and Behaviour // Global Economics Science, 1 (2020), 1; 12-22 doi:10.37256/ges.112020146.12-22 (međunarodna recenzija, članak, znanstveni)
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13.Economy of Eastern Croatia: vision and growth, Osijek: Ekonomski fakultet u Osijeku, 2019 (zbornik)
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14.Theatre Marketing – Analysis of Customers’ Satisfaction // Marketing & menedzsment, 53 (2019), 4; 39-51 doi:10.15170/MM.2019.53.04.04 (međunarodna recenzija, članak, znanstveni)
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15.Increasing competitiveness in higher business education – the case of Intense project // Economic and Social Development 49th International Scientific Conference on Economic and Social Development Development – "Building Resilient Society" / Dukić, Darko ; Studzieniecki, Tomasz ; Gržinić, Jasmina (ur.).
Zagreb: Varazdin Development and Entrepreneurship Agency, Varazdin ; University North, Koprivnica, Faculty of Management University of Warsaw, Poland ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco ; Polytechnic of Medimurje in Cakovec, 2019. str. 18-25 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
16.E-business tools adoption and export performance: Empirical evidence from Croatian companies // Journal of Entrepreneurship, Management and Innovation, 15 (2019), 4; 11-33 doi:10.7341/20191541 (međunarodna recenzija, članak, znanstveni)
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17.Theatre marketing - analysis of customers' satisfaction // Challenges in Public, Non-Profit and Social Marketing / Ercsey, Ida: Reka, Kato (ur.).
Gyor: Universtiy of Gyor, 2019. str. 63-64 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
18.Education Service Quality – Private Vs. Public Business Education In Croatia // Book of Proceedings of the 38th International Scientific Conference on Economic and Social Development / Hammes, K. ; Machrafi, M ; Samodol, A. (ur.).
Rabat: Varazdin Development and Entrepreneurship Agency, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, University North and Faculty of Management University of Warsaw, 2019. str. 75-84 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
19.Theatre marketing: young audience perceptions and behaviour // Cultural Management: Science and Education, 2 (2018), 1; 31-46 doi:10.30819/cmse.2-1.02 (međunarodna recenzija, članak, znanstveni)
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20.Croatian students and alcohol consumption - implications for social marketing // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 27 (2018), 1; 77-101 (međunarodna recenzija, članak, znanstveni)
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21.Academic libraries and the social responsibility challenge // 7. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske - vizija i razvoj / Mašek Tonković, A. ; Crnković, B. (ur.).
Osijek: Sveučilište J.J. Strossmayera u Osijeku, Ekonomski fakultet u Osijeku, 2018. str. 650-659 (poster, recenziran, cjeloviti rad (in extenso), znanstveni) -
22.STUDENTS’ VOLUNTEERING IN CROATIA: MOTIVATION AND PERCEIVED BENEFITS // Interciencia, 43 (2018), 3; 208-222 (međunarodna recenzija, članak, znanstveni)
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23.Visoko obrazovanje u funkciji razvoja projektnih kompetencija za tržište rada, 2017., doktorska disertacija, Ekonomski fakultet u Osijeku, Osijek
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24.Similar but different: Comparing the drinking behaviour of South African and Croatian students // Global Business Conference 2017 Proceedings / Hair, Joe ; Krupka, Zoran ; Vlašić, Goran (ur.).
Dubrovnik: Institut za inovacije, 2017. str. 191-191 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
25.THEATRE MARKETING: USING WEB-SITES TO ATTRACT YOUNG TARGET AUDIENCE // Irish Business Journal, 10 (2017), 1; 30-47 (međunarodna recenzija, članak, znanstveni)
