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Strategic analysis of the road freight transporters in the Republic of Croatia (CROSBI ID 675825)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Naletina, Dora Strategic analysis of the road freight transporters in the Republic of Croatia // Economic and social development / Lorga da Silva, Ana ; Tomic, Daniel ; Grilec, Alica (ur.). 2019. str. 466-474

Podaci o odgovornosti

Naletina, Dora

engleski

Strategic analysis of the road freight transporters in the Republic of Croatia

Road freight industry represents the most important branch in most countries regarding land transport of goods, and Croatia is no exception. Road freight transport industry connects production and final consumers, being therefore an important part of the economic system. The purpose of this paper is to strategically analyse road freight transporting firms in the Republic of Croatia based on the analysis of the secondary data. In order to achieve the goal, theoretical postulates of Porter’s Five Forces Mode were used, so, in line with that, every force is analysed individually in the observed industry. Small transporting firms with the vehicle park of up to 5 vehicles dominate this market, indicating that it is a highly fragmented industry. The barriers for entering this market are minimal, therefore it features many participants neither of which having a possibility of influencing the price policy or the strategy of the future development of this industry. The main drawback of the road freight transport is the negative influence on the environment, so its major competitors are railroad and multimodal transport.

road freight transporters, fragmentation, Porter’s model, Croatia

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Podaci o prilogu

466-474.

2019.

objavljeno

Podaci o matičnoj publikaciji

Book of Proceedings

Lorga da Silva, Ana ; Tomic, Daniel ; Grilec, Alica

Lisabon:

1849-7535

Podaci o skupu

39th International Scientific Conference on Economic and Social Development: Sustainability from an Economic and Social Perspective

predavanje

29.04.2019-30.04.2019

Lisabon, Portugal

Povezanost rada

Ekonomija

Indeksiranost