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Strategic management of special forms of tourism in the Republic of Croatia

Republic of Croatia daily seeks to reform the entire socio-economic system according to the criteria and achievements of highly developed countries and it is impossible to ignore their achievements in the field of tourism as well. The transition to a market economy implies a thorough restructuring of the overall macroeconomic environment. The development of tourism in the Republic of Croatia should enable revitalization and long-term improvement of the competitive advantages of the entire country/state. The issues of this scientific work is to determine the specificity of effective strategic management for developing special forms of tourism on the continent of the Republic of Croatia. The aim of this paper is to present reference points based on which the scientific knowledge in practical terms will contribute to the concrete improvement of tourism resource management in the tourism insufficiently developed areas of the Republic of Croatia, and thus the intensification of the overall social and economic development. The paper discusses the approach to effective strategic management of special forms of tourism aimed at sustainable tourism development as well as the overall and equitable economic and social development.

Strategy, management, tourism, continent, efficiency, sustainable development

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