engleski

Informal Color Communication on Newly Decorated Interiors of the University North

The fact is that the energy of each ton of colors has emotional and psychological features, which is used as a tool in informal communication with the aim of long-term memory. Despite the importance of color experience in spaces, only a few studies were conducted on the topic. The aim of this paper was to explore the influence of color experience on the premises of University North, University Center Varaždin. This paper explores and analyzes experience and satisfaction with warm and cold colors, measures the students’ degree of noticing certain colors in space, i.e. associating certain colors on University’s ground floor or the first floor to a product or company. Furthermore, this paper examines the evironmental color impact of lecture halls that are painted either white, blue, brown or in a reddish color. In the design of the University North premises, the emphasis was put on the act of entering into main lecture halls, where wall colors had to match the colors of the University logo. Since the University logo has only two color tones ; it is predominantly red, and therefore, when painting the entrance spaces, the emphasis was put on the color white, which, psychologically, makes a space seem bigger and brighter. The last question in the questionnaire was on the color that remained in the long-term memory, and the largest number of respondents opted for the color red. The survey was conducted on 315 students from University North. Statistical data processing was performed using descriptive statistics. The study has proved that the red tone, although present in a small amount, confirms an affiliation to the University when it comes to informal communication.

informal color communication, University North logo and premises, red and white tones, descriptive statistics

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