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Creative tourism and rural development in Croatia

Today's tourism is experiencing continuous growth caused by constant changes and the development of tourist needs. The reason for this is adapting to the needs and new demands of contemporary tourists who want to participate in every activity and learn about other cultures, ways of life and art practices. Creativity has always been a strong engine of human activities. In the areas of low socio- economic status, its role is even more important for developing a life standard of rural area habitants. Creative tourism considers active participation in local creative activities, such as gastronomy workshops, harvests, learning traditional dances, songs and many more cultural elements. In order to keep a traditional lifestyle and keeping locals in their motherland, new management models should be brought together, including various sectors: tourism, culture, ethnology, spatial planning and agronomy. In a dynamic tourist market, with small investments, it is possible to create a competitive advantage based on the authenticity of a particular destination. This article presents a managing model on the example of Etnoland Dalmati at the hinterland of Dalmatia, Croatia, and the changes that have been made in that area.

creative tourism, rural development, management of tourist destination, Republic of Croatia

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