Predicting the Intention to Use Internet: A Comparative Study (CROSBI ID 263970)
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Podaci o odgovornosti
Brumec, Slaven
engleski
Predicting the Intention to Use Internet: A Comparative Study
This article focuses on an application of the Triandis Model in researching Internet usage and the intention to use Internet. Unlike other TAM-based studies undertaken to date, the Triandis Model offers a sociological account of interaction between the various factors, particularly attitude, intention, and behavior. The technique of Structural Equation Modeling was used to assess the impact those factors have on intention to use the Internet in accordance with the relationships posited by the Triandis Model. The survey was administered to Croatian undergraduate students at and employed individuals. The survey results are compared to the results of a similar survey that was carried out by two universities in Hong Kong.
structural equation modeling (SEM) ; Triandis Model ; Internet usage
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Podaci o izdanju
30 (1)
2006.
13-28
objavljeno
1846-3312
1846-9418
Povezanost rada
Ekonomija, Informacijske i komunikacijske znanosti