engleski

Technology Driven Smart Support System for Tourist Destination Management Organizations

Hospitality and tourism are among major economic drivers while also among largest sectors in the world. However, that growth does not come without problems and overcrowding in tourist destinations is starting to be a big one, affecting all stakeholders: government, residents and tourists. Overtourism problem is not going to be solved overnight, but it cannot be solved without a system that will measure, examine and predict tourism at the destination. Even though there is growing demand for such systems, there is still no globally adopted concept. Information and communications technology (ICT) advancements, especially Big Data and Internet of Things, are making possible innovations in decision-making management, that could also be introduced in tourism and used as a management tool. The scope of this research was to examine some options of using technological advancements and available data to build our version of data- driven Destination Management System (DMS) that we called eDestination as part of Destination Management Organization (DMO) strategy.

Overtourism, Destination Management System, Big Data, IoT, Smart Tourism, Data Visualization, Decision Support

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