engleski

Implementation of flexicurity through corporate social responsibility

The purpose of the paper is to present the employers’ attitudes regarding flexicurity in the labour market in Croatia. The companies were selected among the winners of the CSR Index, i.e. a methodology for evaluating the implementation of the concept of corporate social responsibility (CSR) in the Croatian economy, proposed by the Croatian Chamber of Economy and the Croatian Business Council for Sustainable Development in 2008. In the period from 2008 until 2017, 38 companies were awarded for their successful implementation of CSR. 31.6% of them accepted the invitation to participate in the research. The main research hypothesis was that CSR companies are aware of, and are already implementing the principles of flexicurity in their business practice. The research has confirmed the readiness of CSR awarded companies in Croatia to implement measures that improve their working environment, resulting in many business benefits for the company, and, at the same time, contribute to flexicurity of the Croatian labour market.

labour market, flexicurity, corporate social responsibility, EU, Croatia

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