engleski

Physical Branding and Heritage

Physical branding is a method of managing architectural/urban systems which, in its significance, design and purpose, represents individual spatial identities and can affect the competitive identity of the site. The networking of specific spatial characteristics, through targeted architectural/urban planning, contributes to the establishment of individual spatial identities which ... affect competitive identity. The obtained results may be applied to strategic planning procedures, both in spatial planning and in the planning of economic developement.

Physical branding ; Spatial identity ; Designed environment ; Competitive identity

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