engleski

Promotion of Eno-gastrotourism on the Websites of Croatia

Given that tourism in Croatia is one of the main generators of the economy, in this paper a special emphasis has been placed on enotourism and gastrotourism as special forms of tourism in general. Food and drink as the most important component of gastronomy play an important role when tourists arrive at a particular destination not only in rural but increasingly in urban areas. It is important to note that tourists above all place the highest emphasis on the quality and authenticity of the food and drinks they plan to consume and have also had no occasion to taste them anywhere else. The main objective of this paper is to analyze the promotion of local eno-gastronomic products on the official web pages of the Croatian county tourist boards. The purpose of this paper is to analyze the extent and the criteria under which the eno-gastronomy is presented on the official websites of the county tourist boards in the Republic of Croatia.

Eno-gastrotourism, promotion, website, county tourist boards

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