engleski

The role of social media in consuming news among post-millennials

Rowlands et al. (2008) stated that people who are considered to be members of the post-millennium, or so-called Google generation, were born after 1993, which means that they were born and grew up in a world that was already dominated by the Internet. One of the main characteristics of this generation is that they are very informatically literate, but usually information illiterate. The purpose of this research was to explore the role of social media in the context of searching, sharing and avoiding news among post-millennials. Quantitative methodology in the form of an online questionnaire was used. The sample consisted of students of information sciences at the Faculty of Humanities and Social Sciences in Osijek. Data were collected during December 2017 and January 2018. A total of 91 survey questionnaires were returned (a response rate of about 70%). According to the research results most of the respondents usually read news using social media such as Facebook (91%), YouTube (85%) and Instagram (62%). Respondents on daily basis read news about daily events in the world (73%) and in Croatia (60%), but they also read „light news“, like lifestyle (60%). About 80% of the respondents stated they do not share news on their profiles, while others share news about lifestyle and entertainment. As expected students mainly avoid news about politics (53%), sports (45%), religion (43%) and black chronicle (39%) because they are not interested in those topics (67%) or they find them disturbing (44%). The methodology of the research can be used for further studies which will include larger sample of the respondents.

Department of Information Sciences in Osijek, information behaviour, news, post-millennials, social media

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