engleski

Children's interest in the media - empirical research

The 21st century has been marked by the media which have a significant influence on adult population. This paper analyzes the effects of the media on the youngest population in Croatia. The entire research is oriented empirically on the random sample of two age categories of children. The first age category includes children at the age of 4 to 7, and the other one children at the age of 8 to 11. A special analysis was performed on positive media influence with quantitative data on the statistical sample. Negative media effects were studied on the same sample as well. As the media influence children's personality formation, the research has shown it is necessary to control their use of the media in order to get proper education.

media, children, media influence, research on media influence

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