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Pregled bibliografske jedinice broj: 991098

Study on e-Commerce in Croatia: Customers’ Preferences


Pečenec, Ines; Zoroja, Jovana
Study on e-Commerce in Croatia: Customers’ Preferences // Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference / Milković, M ; Pejić Bach, M ; Peković, S ; Perovic, Dj ; Simicevic, V ; Zoroja, J ; (ur.).
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2018. str. 397-403 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 991098 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Study on e-Commerce in Croatia: Customers’ Preferences

Autori
Pečenec, Ines ; Zoroja, Jovana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference / Milković, M ; Pejić Bach, M ; Peković, S ; Perovic, Dj ; Simicevic, V ; Zoroja, J ; - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2018, 397-403

Skup
4th ENTRENOVA - ENTerprise REsearch InNOVAtion Conference

Mjesto i datum
Split, Hrvatska, 6.-8.9.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-commerce, Internet, customers, Croatia

Sažetak
Rapid development and growth of Internet facilitate business and transforms today’s economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business. E-commerce enhances sales and customers’ shopping experience and improves business processes. This paper aims to present and analyze e-commerce usage in Croatia. Empirical research on e-commerce in Croatia was conducted to investigate clients’ perception and attitudes toward online shopping. Research results revealed that Croats use e-commerce stores, although they named several difficulties, which influence on their online shopping decisions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Jovana Zoroja (autor)

Citiraj ovu publikaciju

Pečenec, Ines; Zoroja, Jovana
Study on e-Commerce in Croatia: Customers’ Preferences // Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference / Milković, M ; Pejić Bach, M ; Peković, S ; Perovic, Dj ; Simicevic, V ; Zoroja, J ; (ur.).
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2018. str. 397-403 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Pečenec, I. & Zoroja, J. (2018) Study on e-Commerce in Croatia: Customers’ Preferences. U: Milković, M., Pejić Bach, M., Peković, S., Perovic, D., Simicevic, V., Zoroja, J. & (ur.)Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference.
@article{article, year = {2018}, pages = {397-403}, keywords = {e-commerce, Internet, customers, Croatia}, title = {Study on e-Commerce in Croatia: Customers’ Preferences}, keyword = {e-commerce, Internet, customers, Croatia}, publisher = {Udruga za promicanje inovacija i istra\v{z}ivanja u ekonomiji ''IRENET'', Zagreb, Croatia}, publisherplace = {Split, Hrvatska} }




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