Study on e-Commerce in Croatia: Customers’ Preferences (CROSBI ID 674100)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Pečenec, Ines ; Zoroja, Jovana
engleski
Study on e-Commerce in Croatia: Customers’ Preferences
Rapid development and growth of Internet facilitate business and transforms today’s economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business. E-commerce enhances sales and customers’ shopping experience and improves business processes. This paper aims to present and analyze e-commerce usage in Croatia. Empirical research on e-commerce in Croatia was conducted to investigate clients’ perception and attitudes toward online shopping. Research results revealed that Croats use e-commerce stores, although they named several difficulties, which influence on their online shopping decisions.
e-commerce, Internet, customers, Croatia
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Podaci o prilogu
397-403.
2018.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference
Milković, M ; Pejić Bach, M ; Peković, S ; Perovic, Dj ; Simicevic, V ; Zoroja, J ;
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia
1849-7950
Podaci o skupu
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)
predavanje
06.09.2018-08.09.2018
Split, Hrvatska