engleski

Characteristics of Istria wineries' - Wine tasting facilities

The so called cellar door or winery features and experiences of visitors are crucial for attracting the visitors to wine cellars and their future behaviour in wine consumption and wine purchase. Since very few researchers focused on the features of the wine tasting facilities-wine cellar, and due to lack of data for Croatia, our survey was focused on this issue. The survey was focused on wine producers in Istria (in Croatian and Slovenian area) which produce autochthonous cultivars such as Malvasia Istarska and provide wine tasting facilities/wine cellars open to visitors. Our findings showed that most facilities were architecturally made in rustic/traditional style (made of stone, brick and wood). We noticed that the Croatian wine producers were more open to visits (no call ahead needed) and offered more frequently meals compared to the Slovenian. Compared to Croats, in Slovenian facilities, more events in general were available and more special events for wine enthusiasts and experts.

Wine cellar characteristics, wine tasting facilities, Istria.

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