engleski

Wine and health: relations from the consumers’ perspectives

The survey on wine, health and consumers’ in Croatia was based upon two samples ; wine fair visitors and local population. The wine fair visitors were more wine involved and more health consciousness about wine compared to local population. In both samples the perceptions of wine as a healthy beverage was ranked highest, followed by the perception of wine as good for ones’ health, while wine as part of healthy lifestyle scored lowest rank. According to gender differences men in both samples had more positive perception about health aspects of wine. Highly educated men (university degree), managers were most prone to consume wine as part of healthy lifestyle. Lower educated women (secondary education) in the lowest income bracket perceived wine as a natural beverage. The survey will be continued, while stated results are implications for the future research and create potential for promoting wine as healthy beverage and part of healthy lifestyle.

Wine, health, consumers, perspectives, Croatia.

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