engleski

Influence of a Company’s Dynamic Capabilities on its Innovation of Value Creation Models

The use of advanced concepts of strategic and innovation management have become a necessary means for successful company operations. The strategic application of dynamic capabilities on the one hand, and business model innovation on the other, with the creation of their mutual alignment and a synergy effect, can significantly contribute to the creation of value within the business, including a competitive edge and business results. This paper provides a theoretical overview and an empirical investigation of the influence of a company’s dynamic capabilities on its capability for business model innovation, with an emphasis on innovation of value creation models. A new multi-dimensional model of dynamic capabilities is presented, with an overview and focus on the innovation of the value creation model. Through the empirical study, the research model was tested on a representative sample of large and very large companies in Croatia, and the test results confirmed the hypotheses and found a significant correlation between the company’s possession of dynamic capabilities and its capability for value creation model innovation. This study confirmed the novel model of dynamic capabilities and the capability for value creation model innovation. As such, this model can serve as the foundation for new international research on a larger scale. The results of a significant correlation between the capabilities analysed in this paper could serve as guidelines for management for the more in-depth consideration and integration of both of these important strategic concepts in company operations, and for examination of the use of their synergy effects.

dynamic capabilities, business model innovation, value creation model innovation, competitive advantage, business resul

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