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Pregled bibliografske jedinice broj: 989449

The Digital Advertising Gap and the Online News Industry in Croatia


Bilić, Paško; Primorac, Jaka
The Digital Advertising Gap and the Online News Industry in Croatia // Medijske studije, 9 (2018), 18; 62-80 doi:10.20901/ms.9.18.4 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 989449 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The Digital Advertising Gap and the Online News Industry in Croatia

Autori
Bilić, Paško ; Primorac, Jaka

Izvornik
Medijske studije (1847-9758) 9 (2018), 18; 62-80

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Internet advertising, digital intermediaries, news industry, market failure, policy failure, public goods, journalism

Sažetak
Internet advertising brought about many changes in communication production, distribution, and consumption. By using critical political economy of communication as the mainstay of our approach, we provide supporting evidence of the ambiguous influence of data-driven advertising dynamic on the news industry and audience habits. We look at what we define as the digital advertising gap, or the difference between the size of the internet advertising market and the total income of digital news’ firms. Digital intermediaries such as Google and Facebook are the final destinations for the majority of internet advertising investments in Europe and Croatia. A multi-sided, internet advertising market creates a fertile ground for the production of untrustworthy journalistic content. The digital advertising gap provides an example of a ‘market failure’ in which the market does not efficiently allocate public information goods. We argue that the confidence in the ability of the market to self-regulate the internet should be re-considered in European and national media policies.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Sociologija



POVEZANOST RADA


Ustanove:
Institut za razvoj i međunarodne odnose

Profili:

Avatar Url Pasko Bilic (autor)

Avatar Url Jaka Primorac (autor)

Poveznice na cjeloviti tekst rada:

Pristup cjelovitom tekstu rada doi hrcak.srce.hr

Citiraj ovu publikaciju:

Bilić, Paško; Primorac, Jaka
The Digital Advertising Gap and the Online News Industry in Croatia // Medijske studije, 9 (2018), 18; 62-80 doi:10.20901/ms.9.18.4 (međunarodna recenzija, članak, znanstveni)
Bilić, P. & Primorac, J. (2018) The Digital Advertising Gap and the Online News Industry in Croatia. Medijske studije, 9 (18), 62-80 doi:10.20901/ms.9.18.4.
@article{article, year = {2018}, pages = {62-80}, DOI = {10.20901/ms.9.18.4}, keywords = {Internet advertising, digital intermediaries, news industry, market failure, policy failure, public goods, journalism}, journal = {Medijske studije}, doi = {10.20901/ms.9.18.4}, volume = {9}, number = {18}, issn = {1847-9758}, title = {The Digital Advertising Gap and the Online News Industry in Croatia}, keyword = {Internet advertising, digital intermediaries, news industry, market failure, policy failure, public goods, journalism} }
@article{article, year = {2018}, pages = {62-80}, DOI = {10.20901/ms.9.18.4}, keywords = {Internet advertising, digital intermediaries, news industry, market failure, policy failure, public goods, journalism}, journal = {Medijske studije}, doi = {10.20901/ms.9.18.4}, volume = {9}, number = {18}, issn = {1847-9758}, title = {The Digital Advertising Gap and the Online News Industry in Croatia}, keyword = {Internet advertising, digital intermediaries, news industry, market failure, policy failure, public goods, journalism} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus


Citati:





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