engleski

DESTINATION DEVELOPMENT FOR CRUISING TOURISM

Cruising tourism is the largest growing tourism sub-system. The importance of cruising tourism should be viewed in a far wider context than tourism itself. Namely, cruising tourism is maintained by numerous shareholders whose interests need to be reassured for the purpose of sustainable destination development. Tourism’s sub-system, cruise ships, in comparison to the sub-system of coastal tourism, has its own specifics which may easily prove contradictory in itself and thus compromise sustainability. Due to the specificity of cruising tourism, it is necessary to identify factors relating to potential cruising controversy among the local population ; namely, to destination development. Thus, this paper will show and analyse the system of shareholder relations which may yield good results, but also poor and so compromise destination development. The goal is to valorise these factors in relation to the shareholders who maintain this system efficient and/or inefficient. The basic hypothesis of this study indicates the system of relations among the shareholders which should be governed through management represented by all major shareholders. Namely, without sustainable management destination programs, large cruiser ports and, of course, cruise companies would encounter sustainability significantly compromised. Given we live in times of constantly growing cruising tourism, on the one hand, and also the interest of elite destinations to achieve favourable results ; this phenomenon should be explored in terms of creating effective partnership managements. Numerous questions arise to which this study shall present relevant answers.

cruising tourism ; destination management ; sustainability ; partnership management ; shareholders

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